What we're about

“Serbian Product Community” je tim profesionalaca iz domena Product Managementa koji rade na tome da naš region postane HUB ideja i kreativnosti na Evropskoj poslovnoj mapi tako što će srpske kompanije početi da prave originalne i inovativne proizvode.

Naš tim potpomaže pokretanje i ubrzavanje ove transformacije promovisanjem Product Management tema i praksi, informisanjem, edukovanjem, povezivanjem i savetovanjem kompanija i pojedinaca koji žele da prave tehnološki bazirane proizvode radi plasmana na domaće i inostrano tržište.


- Građenja lokalnih i regionalne Product Management zajednice

- Organizovanjem druženja i događaja razmenu ideja i iskustava

- Objavljivanje i deljenje različitih sadržaja

- Organizovanjem konferencije, obuka i radionica


"Serbian Product Community" is a team of professionals from Product Management domain that work on our region becoming a HUB of ideas and creativity on Europe's business map by helping local companies make original and innovative tech based products.

Our team helps with starting and accelerating this transformation by promoting Product Management related topics and practices, informing, educating, networking and advising both companies and individuals that want to make tech based products for placement on local or foreign market.


- Building local and regional Product Management community

- Organizing socializing and events in order to exchange of ideas and experiences

- Publishing and sharing of different related content

- Organizing conference, training and workshops

Upcoming events (1)

Models of digital product development service

Link visible for attendees

This panel is brought to you by Serbian Product Community in collaboration with our partner Zuhlke.

The Serbian IT market still predominantly offers software development and similar services. In the last couple of years, there's been a shift to offer customers more value by introducing another service layer and offering a service of discovering and delivering digital products.

Different companies offer different business models for that, the value they deliver through it, different ways of working, and similar but different roles that manage that kind of service.

Through this panel, we're looking to understand and look at a few of those models comparatively to better understand their similarities and differences.


  • Nikolina Belić - Principal Product Manager @Vega IT
  • Karatina Samardžić - Lead IT Project Manager @ Zuhlke
  • Dunja Stanivuković - Lead IT Project Manager @ Zuhlke
  • Igor Gašović - Engineering and Delivery Manager @ HTEC
  • Dejan Eremić - Lead Product Manager @ Self-employed

Ana Pegan

Questions the panel will answer:

What services does your company offer?
What models of collaboration and payment do you use for them?
Who are the clients you work with, and who are maybe the type of clients you don't work with?
How does that collaboration look like?
What does the role that manages the service of product development look like?
How do you measure the success of the services provided?
Does your company ever get into the partnership with clients as an investor for their product?
How do you define milestones for service of product development?
What is the difference between a service of the development of project or a product?

Past events (75)

Sva znanja Product Managera - "Jack of all trades"

Startit Centar Novi Sad