Navigating the Uncharted: A Service Designer's Journey with Jen Briselli

The mystical future state. All Service Designers both crave and fear the unknown, the uncharted, the innovation, the disruption. That space where nothing can be truly benchmarked yet. Where the ambiguous and the nebulous are the Service Designer's journey companions.

But how do we create and foster a safe space for creativity? For experimentation? For failing fast? Many have tried to build that culture, and unfortunately most have failed. Turns out, some SD leaders have actually succeeded and their teams are figuring it out - learning and growing together in the process. What did they do? And how?

In this session, we will explore and describe very tangible and replicable successes, as well as unexpected challenges for Service Design leaders, for Service Design teams, and for individual SD practitioners who want to apply their craft with more resilience and courage, and who understand that an ever learning organization is more than professional development and training… it’s a paradigm shift.

• A little bit about Jen Briselli
Jen Briselli is the Chief Design Strategy Officer at Mad*Pow, leveraging systems thinking and service design to create innovative experiences and compelling digital solutions that are good for people and good for business. Jen has an insatiable curiosity and passion for empowerment through design. She considers herself an enabler, more than a problem solver, because she dislikes framing every design opportunity as a problem to be solved. Her design philosophy is less about solving people's problems for them, and more about building the tools, environments, and circumstances that enable people to improve their own lives. Before “design” was included in her title, Jen spent several years as a physics teacher designing learning experiences in the classroom, and later working on the challenge of applying human-centered design thinking to science communication, before studying UX, strategy, and service design at Carnegie Mellon University, where she completed her MDes in Communication Planning and Information Design.
When she’s not designing meaningful experiences for Mad*Pow clients or building strategically subversive practices, you can find her baking vegan cookies, playing ice hockey, or seeing bands who play loud music with unintelligible lyrics.

> We will have a moderated live Q&A session for all attendees who wish to ask specific questions to Jen about building and fostering a safe space for Service Designers to thrive in.

> Tuesday December 6, 12PM (US CT)
[https://us02web.zoom.us/j/89490164253?pwd=eG1VSzZmRloyajl1UHNNUWlUdmhZdz09](https://urldefense.com/v3/https:/www.google.com/url?q=https3A2F2Fus02web.zoom.us2Fj2F894901642533Fpwd*3DeG1VSzZmRloyajl1UHNNUWlUdmhZdz09&sa=D&ust=1668272520000000&usg=AOvVaw29bCIYhYVxZW51PJ5JVeXc;JSUlJSUlJQ!!Jrgwm_wKFTPpVg!JoezDPTOeBLzqf7ZxLCWNm4QTXTdEFzQM9ANTOwC86ndv-InOn6NjmaHuMIvzGooIZbGFZXWoFTgX1V7JVwSKDO3VMfG5w$)
Meeting ID: 894 9016 4253
PW: 812238