Large Scale Service Design: How Finland redesigned its entire maritime traffic

NOTE: RESCHEDULED TO 12/05 DUE TO SPEAKER CONFLICT

How big and complex of a problem can Service Design really tackle?
How about the entire maritime traffic for the country of Finland?
Many service designers in the world are often paralyzed by the sheer complexity and scale of their projects. So we decided to show you in a very real-world scenario what a very large and very complex Service Design project looks like, and what you can learn from it to apply to your own projects.

The Siili Service Design team won the coveted Service Design Network 2023 Global Award for their incredible work on NEMO, Finland's new National Maritime Traffic initiative.

Bit of background:
Over 80% of Finland's foreign trade travels by sea. Which means that on average 100 vessels arrive in Finnish ports EACH day, with up to 20 vital port notifications made to various port authorities and maritime operators for each ship.
More than 20 stakeholders monitor and guide the operation of each individual vessel. Typically, data is collected from ships on the same report. The current process is complex, costly, and often subject to errors.
EU regulation aims to create a European Maritime Single Window (EMSW) through which port information is harmonized across the EU. The NEMO initiative is the Finnish National Single Window (NSW) and centers on the reusability of information and the opportunity to share information more transparently between key stakeholders and other Member States. NEMO will act as a national shipping and logistics data platform, which enhances and streamlines the daily lives of maritime operators through digitalization, standardization, and automation. Various commercial value-added services can also be built on the platform on the neutral public side to expand possibilities yet further. NEMO long-term vision is to increase the national productivity of Finland.
The Silli team will walk you through the NEMO use cases that include monitoring the port operation, planning port state control, collecting fairway dues, safety, and security surveillance, overseeing the transport of hazardous substances, monitoring border crossings of people, maritime search and rescue, and monitoring infectious diseases. The new system, notification data on port visits by merchant ships will be seamlessly available for relevant stakeholders through a single window.

• A little bit about Sanna Vainionpää
Sanna is Director of Domain Strategy, Head of Maritime at Siili Solutions. Sanna has nearly 20 years experience in complex and large- scale digital business development and innovation creation positions. She has broad experience leading global and international digital service ecosystems in various industries.
More recently, Sanna and her team have focused on Maritime domain, new business development, innovation, digital strategy, and finding growth possibilities within ecosystem services.
• A little bit about Jukka Lepistö
Jukka is the Chief Technical Designer at NEMO Concept, VP of Strategic Domains at Siili Solutions and Director of Maritime at Siili Solutions.
Jukka has hands-on experience on developing and architecting digital solutions for modern customer. His responsibilities include business strategy, budgeting, business development, sales, P&L management, team leading, sales, solution design and customer relationship management.

> We will have a moderated live Q&A session for all attendees who wish to ask specific questions to Sanna and Jukka.

> Tuesday December 5, 11AM (US CT)
> NOTE UNUSUAL TIME TO 11AM CT TO ACCOMMODATE FINLAND TIME ZONE
[https://us02web.zoom.us/j/85487150109?pwd=RnRsVFR3TVVyN2RMbTM1Vkk5N3Fxdz09](https://urldefense.com/v3/https://www.google.com/url?q=https3A2F2Fus02web.zoom.us2Fj2F854871501093Fpwd*3DRnRsVFR3TVVyN2RMbTM1Vkk5N3Fxdz09&sa=D&ust=1701532320000000&usg=AOvVaw3DkyMYz3mHL_fi2PFiwjP4;JSUlJSUlJQ!!Jrgwm_wKFTPpVg!JsU1YkTzqSuJLJ5Txzb9bvP9T0ELBiKxTEs8UjTBOHTETxi3Rn-vvAvJU6A8fkJA_WdgIK5wcHpWaMwiN3TkbzVpKiMjkg$)
Meeting ID: 854 8715 0109
PW: 879465