Bringing back creative research methods
Details
What’s this session about?
Over the past decade, a quiet shift has happened. As research moved online, creativity got left behind.
Semi-structured interviews became the default, and with them, we lost the richness and diversity of methods that help us uncover what people really think, feel, and do.
Becky Mallaband and Rebecca Partridge are on a mission to change that.
In this session, they'll share how a more creative approach to research (both in person and online) can help you go deeper, surface tacit knowledge, and get far more valuable insights from every session you run.
After attending this session, you'll leave with:
- A clearer understanding of the different levels of knowledge and why they matter
- See methods in action that you can try straight away
- Fresh thinking about your own practice and where creativity could take it further
Who's this for?
Anyone who conducts research or is interested in Human-centred Design, whether you're just starting out or looking to shake up your existing practice.
Anything else?
This will be a fun session and a safe space to have a go, ask questions and chat over drinks and nibbles!
About our speakers
Becky Mallaband is an expert is in User Centred Design (UCD) and she is currently the Head of Design School at NEC Digital Studio (formerly Snook), which seeks to build UCD capability and confidence in individuals, teams and organisations.
Becky also has a PhD in UCD, and 10 years’ experience working in academia, where she taught and conducted research in UCD, before moving into the Civil Service, leading a research team. Becky is a Senior Fellow of the Higher Education Academy and holds a postgraduate diploma in Learning & Teaching in Higher Education.
Rebecca Partridge is a Senior User Researcher NEC Digital Studio (formerly Snook). Her expertise is in creative participatory design research. She has a PhD in research through design in healthcare and over 12 years of experience in the field of user centred design. She is passionate about diversifying the methods that we use for research and design, and the value that participatory methods bring to qualitative research enquiries.