In a time dominated by digital tools, AI, big data, and machine learning, field research is becoming a lost art in service design. But our greatest superpower as designers is still our ability to be present—to see, hear, and feel the real experiences we aim to improve. This meetup is a call to reawaken our senses and reconnect with the environments, people, and services we're designing for. Join us for a conversation on the benefits of field research, best practices, and why this essential skill must be preserved and honed—especially when easy shortcuts abound.

**#ServiceDesign #FieldResearch #DesignResearch**

**What’s a Service Design DC salon?**
Our salons are an excellent opportunity to connect with fellow designers, engage in meaningful conversations, and gain fresh perspectives on the evolving landscape of our field. Space is limited to ensure an intimate atmosphere and encourage deeper conversations.

Whether you have been to a past salon or will be a first timer, we’d be happy to have you join this group discussion of service design practitioners and enthusiasts in the Washington D.C. area!

**Evening Agenda**

* 6:00 P.M. - Doors Open / Socializing \*
* 6:30 P.M. - Salon begins
* 8:00 P.M. - Salon Wraps up

\*We will provide light refreshments, including food and drinks, during the salon.

**Note about RSVPs:**

* Due to the limited number of available spots, we kindly request that you update your RSVP if you are unable to attend so others may have the opportunity to join. Thank you for your understanding.

***

Many thanks to our 2025 Salon Series host and sponsor, **Technical Assent!**

*At Technical Assent, we believe that government can be a platform for service innovation where services can be designed to be more relevant to customers, more reliable, and delivered at a lower cost.*
*Our company exists to build high-performing government service organizations — government-to-citizens (G2C), government-to-government (G2G), and shared services. Our approach is unique in that we improve service performance from the bottom-up, starting with customer experience. We use that insight to design and modify the talent, tools, and technology that deliver government services to each customer. Technical Assent is a Service-Disabled Veteran Owned Small Business appraised at CMMI-SVC Level 3.*

Peter Khanahmadi

Service Design DC (SDN DC Chapter)

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Service Design

UX Design

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The Lost Art of Field Research in Service Design

Technical Assent

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Service Design DC (SDN DC Chapter)

The Lost Art of Field Research in Service Design

Service Design DC (SDN DC Chapter)

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