Owning the Moment: How Agentic AI Powers Real-time Marketing

Get ready to dive into the world of AI-powered marketing and learn how to own the moment like a pro!

Agentic AI is only as good as the data behind it. This session shows how to build a real-time customer data foundation, then activate it for faster decisions, smarter personalization, and measurable marketing outcomes.

Join Snowflake, Tealium, and Seven Peaks for three focused keynotes followed by networking. You will leave with a clearer view of what “real-time marketing” actually requires (data, identity, workflows, and execution), and how to turn AI ambition into something operational.

Key topics we will cover

• What “agentic workflows” mean in a marketing and CDP context
• Why most AI initiatives stall (fragmented data, weak identity, unclear use cases)
• The real-time data foundation, what it is, what good looks like
• How to connect data strategy to activation and ROI (personalization, prediction, next best action)
• A practical use-case framework for CDP programs (goals, KPIs, journeys, measurement)
• Common implementation pitfalls and how to avoid them

Keynote Speakers (1 hour):

Keynote Speaker #1: Karn Kongsawat , Sales Director from Snowflake speaking on "No AI Strategy Without a Data Strategy"
How to set the right data foundation for AI-powered customer experiences, from the big picture (ambition, operating model) to the practical blockers (silos, quality, access). A clear view of how data readiness unlocks high-value use cases.

Keynote Speakers #2: Ross Macrae and Tim Till from Tealium, will present “From Real-Time Data to Agentic Activation”
A practical look at how real-time, high-quality customer data powers automation and operational efficiency. Includes an architectural view of Snowflake as the data and AI layer and Tealium as the activation layer, plus examples of how leading organizations drive ROI through personalization.

Keynote Speaker #3: Damien Velly, VP of Data and AI at Seven Peaks, will present “Making CDP Deliver Outcomes: Use Cases, KPIs, and UX”
How to frame a CDP program so it delivers measurable outcomes. A use-case led approach that connects goals and KPIs to customer journeys, touchpoints, and measurement, then ties it back to execution, governance, and UX that supports truly personalized experiences.

Networking (Until 9 pm)
​Enjoy free snacks and drinks while networking with industry leaders and professionals passionate about AI. This event is free of charge and offers a unique opportunity to gain deep insights and connect with like-minded individuals.

​Register now to secure your spot and prepare your business for the AI-driven future.

Location
Seven Peaks Software, 5th Floor, East Wing, The PARQ
88 Ratchadaphisek Rd, Bangkok 10110
Google Map: ​https://maps.app.goo.gl/7Hi6WbHhF8NTGx3x8

Remarks
⚠️ We reserve the right to cancel your free ticket and registration if we believe that your participation does not align with the goals of this event.
⚠️ Dress code: Business casual attire. (No shorts, Flip flop)

Thank you for your understanding.
See previous event photos here: http://bit.ly/3OJDnhM