2026 Marketing Bets: How Marketing Leaders Use AI to Drive Growth

Reserve your spot directly via Luma.

Discover the marketing playbook for 2026.

Hear directly from marketing leaders at top companies as they break down the strategies, emerging trends, and high-impact investments shaping the year ahead.

AI has shattered the old funnel. It’s redefining how customers search, discover brands, and decide what to buy, as well as what it truly takes to scale growth.

In this candid conversation, marketing executives from industry-leading brands will share specific AI tools, new channels, and growth tactics they're betting on, and the reasoning behind their choices.

What you will take away:

• Which AI tools are speeding up go-to-market execution
• What actually worked in 2025 and what's worth testing in 2026
• How to prioritize marketing channels when everything is changing
• How top teams are building a culture of experimentation with new tools

Speakers

Elain Szu, SVP of Marketing, Aurora Solar
​Aurora Solar is the leading solar software to design and sell advanced PV systems. Series D company.

​Sarah Scharf, VP of Product and Corporate Marketing, Vanta
​Vanta is the leading AI trust management platform that helps businesses earn and prove trust. Series D company.

​Moderator

​Lingling Chen, Co-Founder, West Operators
​West Operators helps brands build AI-native digital footprints that get recommended by AI-search and drive growth.