Agile Marketing Workshop #2: User Stories and Experience Mapping

For this meetup, we will look into what is needed to start a new project and how to write Agile Marketing User Stories.

We'll start with a quick presentation of UX concepts like experience mapping and personas and how they can be used as part of an agile marketing process.

During the workshop, you'll create personas and use experience mapping to find out what are the key user stories both in development and marketing to prioritize first for an MVP for 2 different projects (B2B AND B2C).