Effective Digital and Mobile Marketing

Effective Digital and Mobile Marketing

In recent years, marketing has changed beyond all recognition – new platforms and techniques have come and gone at startling speed. At this seminar, a range of experts will discuss current best practices across the digital and mobile marketing spectrum, offering real and practical guidance to marketing professionals.

This seminar is tailored to the needs of marketing executives and marketing managers of multinational companies, and general managers and product managers of SMEs. Expert speakers will share different practical ideas for enhancing the effectiveness of digital and mobile marketing for attendees’ day to day activities.

Programme Agenda

13:00 – 13:30 30mins Registration

13:30 – 14:15 45mins Content Marketing: Going beyond SEO is a must for digital marketing in China

Cyril Drouin, CEO, Bysoft China

14:15 – 14:30 15mins Coffee & Refreshments

14:30 – 15:15 45mins Using Data Effectively in Marketing

Josh Gardner, CEO, Kung Fu Data

15:15 – 16:00 45mins How mobile changes the way brands connect with consumers

Cherry Tang, SVP, Sales & Marketing, Madhouse Inc.

16:00 – 16:30 30mins Coffee & Refresahments

16:30 – 17:15 45mins Transform retail and brand marketing with mobile and WeChat for better business results

Kestrel Lee, Executive Creative Director, George P Johnson Greater China

17:15 – 18:00 45mins Panel Discussion, moderated by Bill Belew from Silicon Valley

Speaker Information

1. Cyril Drouin, Founder and CEO, BysoftChina

With over 15 years of experience in the field of e-commerce and the Internet in China and Europe, Cyril worked with nearly 100 clients, including brands, retailers, manufacturers, small businesses and startups.

He helps brands throughout the entire lifecycle of an e-commerce project, from consulting to implementation, digital marketing and monitoring performance.

Based on his knowledge of the Chinese market, digital marketing and technical expertise, Cyril has built an expertise in digital strategy and eCommerce in China as well as in the management of market places and localization in China of leading e-commerce technologies.

He is a regular well-respected speaker & trainer at various digital and eCommerce conferences. He host high level training sessions about "eCommerce in China" few times a year in China and around the world. Cyril holds a Master degree IT & Mathematics and speaks fluent French and English and has a good practice of Chinese.

2. Joshua Maa, Founder & Chief Executive Officer, Madhouse Inc.

Joshua Maa is the Founder and Chief Executive Officer of Madhouse Inc., the leading Mobile Ad platform to operate both a mobile ad network & a mobile DSP-s, with offices in Shanghai, Beijing, Guangzhou and 3 cities in India.

Joshua Maa is the Founding Member and Board Director of MMA APAC (Mobile Marketing Association, Asia Pacific Region). He is also the Co-founder and Board Member of MMA China, and the Head of Mobile Advertising Guideline Committee.

Before founding Madhouse, Joshua Maa was EVP at TOM Online, where he managed the Wireless Business & Operations and International Business Development teams, and helped Tom become the largest Wireless Value-Added Service Provider by revenue in China in 2005.

Before TOM Online, Joshua was the Founding CEO of Rock Mobile Corporation, Greater China's leading Mobile Music Entertainment Service Provider. Joshua has over 21 years of managerial experience in Greater China’s New Media, entertainment, and Consumer Marketing industries.

3. Cherry Tang, SVP, Sales & Marketing, Madhouse Inc.

Prior to Madhouse, Cherry was Media Practice Leader of Isobar China, managing multiple well-known international brands. Previously, she worked for GroupM Interaction China as General Manager. Before that, she was General Manager of Mindshare Interaction China.

Cherry has over 14 years of experience in both traditional and digital media planning and buying. She was awarded Man of the Time of China Online Advertising 1997-2007.

4. Kestrel Lee, Digital and Integrated Marketing, George P Johnson Greater China

Kestrel Lee is the Executive Creative Director for George P Johnson, Greater China, focusing on digital, mobile and integrated marketing.

He has 15 years of experience in leading integrated, social media and digital campaigns in Asia, winning over 100 awards for global brands in China and Asia such as Mars, adidas, Martell VSOP, HP etc.

Besides advising L’Oreal Asia Pacific and Unilever on digital matters, he is also an invited correspondent with Thoughtful China, Shanghai Business Bureau and China AdSmack on ecommerce, omni-channel marketing and big data.

Moderator

Bill Belew, PhD, professor of Social Media Marketing

Bill regularly teaches international audiences: China, Japan, Philippines, Singapore, Indonesia, Thailand, India ... as well as his local network of 5,800+ Meetup members how to attract more legitimate visitors to their web sites and get more sales for their products.

His forum devoted to Content Marketing has participants from throughout the world. Bill has been an invited speaker at Google HQ as part of their Talks @ Google Series.

His clients and students range from authors and local businesses to multi-national and multi-billion dollar corporations - Apple, Google, Facebook, BMW, Ford, Nestle.
PRICE:

·Early Bird Sign Up RMB695

(For payments received before Friday, 20, March, 2015)

·Regular Sign Up RMB895

(For payments received before Monday, 20, April, 2015)

·Pay on the Day RMB995

(For payments received on Tuesday, 21, April, 2015)

*SBR subscribers are entitled to 20% off the listed price

Registration:

By Email

RSVP tp rsvp@mk-media.net with below registration information in English:

attendee name/ company name/ job title/ email address/ contact number

For more information, check: http://www.sbrchina.com/mv/events/1722662.html