Customer Journey Mapping: Pave Your Way to the Hearts of Your Customers

[DO NOTE YOU MUST RSVP THROUGH THIS LINK: https://bit.ly/3gaaPuN]

During times of crisis, customer behaviours are rapidly changing. Right now, it is an excellent time to revisit your customer journey and identify opportunities to make customers fall in love with your brand.

Why should you attend?

1. Hear real SME stories
   Two local SMEs have discovered untapped opportunities to create great experiences for their customers.

2. Seize new opportunities in new behaviours
   The pandemic has changed our behaviours, bringing about new opportunities to connect and form new relationships with your customers.

3. Learn a powerful tool
   Harness the true value of the User Journey Mapping tool, to differentiate from your competitors, and invest in where it matters most to better engage your customers.

4. Tap on Grant Support
   Learn about available grant schemes to receive up to 80% grant support.

Who should attend?
Leadership, management, marketing, and operations of Singapore Retail SMEs, large Retail companies, or any business that has a customer.

Speakers:

1. Jamie Lim (Regional Marketing Director, Scanteak)
   As Regional Marketing Director, Jamie spearheads Scanteak’s regional branding initiatives, manages overseas franchises, and oversees Scanteak Singapore’s business operations.

Jamie has also led Scanteak’s rebranding initiative, where she understands the critical need to engage with and understand her customers, as well as drive transformation for the brand in the face of disruption or risk losing market relevance.

2. Varun Aswani (Managing Director, Meyer)
   Since Meyer’s inception as a lift installation company in 2008, Varun has led the business to grow by leaps and bounds. He also set up Singapore’s first elevator showroom in 2017, and has seen revenue growing steadily at about 20% every year.

Varun’s portfolio of installations include private villas, airports, retail shops and hotels, and his clients include Cartier, and the Singapore Tourism Board.

3. Michelle Koh (Manager, Market Development; DesignSingapore Council)
   Michelle is responsible for the planning and organisation of broad-based outreach programmes on the value of Design to enterprises. She is part of the Market Development team that looks into growing demand for design innovation and strategy.

4. Nav Qirti (Founder & Principal, Ideactio)
   Nav specialises in designing innovation, experiences, and brands with clients. He possesses a unique mix of client-side perspective and agency-side knowledge accumulated from over 18 years of working across Asia and Europe.

He is also a firm believer that it's not the pursuit of growth, but the pursuit of progress and balance that enables us to lead a sustainable lifestyle.

5. Reima Rönnholm (Senior Service Designer, Ideactio)
   As one of the Nordic pioneers in service design and design thinking, Reima has more than 20 years of experience in designing services and user experiences – with a focus on helping organisations to change, implementing new service models and ways of working, and becoming more human-centric in whatever they do.

Organised by:

• Singapore Retailers Association
  Singapore Retailers Association (SRA) is the non-profit independent non-governmental retail trade body in Singapore that works on improving retail standards, professionalism and productivity of retailers; as well as offers support for its members through regular industry engagements.

In Partnership with:

• Ideactio
  Ideactio is a homegrown strategic design consultancy, with offices in Singapore and Germany. Ideactio has extensively worked with Singapore SMEs on projects related to business transformation, service excellence, culture building, customer engagement, and branding.
  https://www.ideactio.com/

Supported by:

• DesignSingapore Council
  As Singapore's national agency for design, DesignSingapore Council champions the use of design to grow business, spur innovation, and improve lives.