Name: Sheffield Data Analytics - Meeting #10 - Databricks Christmas Special
Start: 2025-11-26T17:30:00Z
End: 2025-11-26T20:30:00Z
Location: Electric Works Serviced Offices

Meetup #10 at Electric Works (in front of the coach station and just up the road from the central train station).

Doors open from 5:30 to give you time to grab a drink and chat to fellow attendees. Talks running from 6 with food provided after the sessions provided by sponsors Simpsons Associates.

Session 1 - **Alastair Reilly** \- Ho\-Ho\-How Santa Scales Christmas with Databricks: A Festive Journey Through Data and AI

As Christmas approaches, Santa faces a modern challenge: processing millions of multilingual wish lists whilst maintaining that personal touch. Traditional elf-powered processes can't keep pace with demand.

Despite all the snow at the North Pole, Databricks was the clear choice for Santa's digital transformation. Join me as we explore how Santa leverages Databricks and Agent Bricks for intelligent document processing, AI-powered language detection, and more.

Discover practical patterns from the world's most ambitious seasonal operation that you can apply to your own scaling challenges!

Alastair is a Principal Solution Architect at Manuka AI with over a decade of data experience, with nearly half of that in consulting. He bridges the gap between engineering, architecture, and leadership, having led teams of 30+ engineers on large-scale data modernisation programmes. A Databricks Solution Architect Partner Champion, he specialises in modern data engineering and helping organisations navigate

Session 2 - TBD

Close by 8:30 with a chance to continue conversations at the Sheffield Tap by the train station.

Barney Lawrence

Matt Neilson

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Sheffield Data Analytics - Meeting #10 - Databricks Christmas Special

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