Outbound Agents

The dedicated B2B presentation, and the counterpart to session two. Less about traffic, more about ten specific companies and how you get the first conversation with each of them. I'll build an account list and write a sequence live, for a real product, so you can see what the finished thing looks like before you make your own.
WHAT WE COVER
- An ICP you can write an email to. Company, role, trigger event. If you can't name twenty real accounts, the ICP is still too broad.
- The stages. Awareness -> Interest -> Evaluation -> Decision -> Onboarding -> Expansion, and what specifically moves a deal from one to the next.
- Outbound that gets replies. Relevance over volume. Structure, length, the ask, and the follow-up that isn't annoying.
- Design partners and pilots. Structuring an early deal so it produces a reference and a case study, not just revenue.
- Champions -> advisors -> references. How B2B trust compounds, slowly and then quickly.
- Tracking a pipeline you can show. The measurement half for B2B: stages instrumented, touches logged, and an agent that reports weekly on what moved. A spreadsheet is fine - what isn't fine is a judge asking about pipeline in October and getting an anecdote.
- The list, built live. Twenty named accounts and a first sequence, put together on screen from a blank page.
YOU LEAVE WITH
A method for building a named account list and writing the first outbound sequence.
BRING
Nothing required. If you want to follow along: your roadmap and LinkedIn open. B2C builders are welcome - plenty of this transfers.
WHO IT IS FOR
Technical founders, engineers, designers and indie builders who have shipped something and want it in front of customers. Free, and open to anyone - you do not have to attend the whole series to come to one.
THIS BUILDS UP TO THE HACKATHON
Session 03 of 6. The series runs every other Wednesday from Aug 5 to Oct 14, and every session is a piece of the same thing: by October you have positioning, a site, a channel and the numbers to read it. Then on Oct 16-18 we run Zero to Launch, a hackathon where you do not build - you launch. Whatever state your product is in on the Friday, you close it out, put it in front of people, and show what happened on the Sunday.
Anyone can compete. You do not have to attend a single session, and there is no application. Sessions stand alone too, so come to one or come to all.
Five prize categories: Best B2C Launch, Best B2B Launch, Best Marketing Site, Best Growth Engine, and a room-voted Crowd Favorite.
Full hackathon details: https://www.shipai.club/hackathon
SPONSORS WANTED
Ship AI is free and stays free. We are seeking corporate sponsors for the community and hackathon sponsors for the October prize pool - cash, or in-kind like API credits, AI platform usage, tools and food. Credits go straight into builders' hands and get spent on real launches, in public.
Sponsor tiers and what they include: https://www.shipai.club/hackathon#sponsor
Or reach out in the Discord: https://discord.gg/kZSJMNveYM
Venue: Workuity Biltmore, 2390 E Camelback Rd, Suite 130, Phoenix, AZ 85016
Venue sponsor: Workuity
Full session details: https://www.shipai.club/hackathon/workshops/b2b-pipeline-sales
The program: https://www.shipai.club/hackathon
Join the Discord: https://discord.gg/kZSJMNveYM