Zero to $3,000

One business, one dashboard, no redactions. The dedicated B2C presentation: I walk the ggbucks launch as a live demo with the real numbers on screen, then pull out the parts that transfer to a different product - and the parts that don't.
WHAT WE COVER
- $0 -> $3,000 in 30 days, zero paid. What the channels actually were, in what order, and how much of it was repeatable versus lucky.
- The switch to paid. What had to be true first. Why spending before the unit economics were clear would have killed it.
- Scaling to $100 - 200/day, profitably. Creative, targeting, the daily loop, and the numbers watched to decide whether to raise or cut spend.
- Community as the compounding half. Superfans -> ambassadors -> organic growth, and how it feeds back into the paid side.
- What didn't work. Given the same airtime as what did, because that's the half nobody publishes.
- Instrument it before you need it. The measurement half, folded in: events per funnel stage, verified firing, and an agent that reads your analytics and reports weekly in plain English. Receipts are 30% of the October score, and "we didn't really track that" is the most common way a good launch loses.
- The structure, generalized. The same plan reduced to something you can point at your own product: first channel, test, budget, go/no-go number.
YOU LEAVE WITH
A channel plan with somebody else's receipts to compare yours against.
BRING
Nothing required. If you want to follow along: your roadmap from session one, analytics access for whatever you've built, and any early signal you already have.
WHO IT IS FOR
Technical founders, engineers, designers and indie builders who have shipped something and want it in front of customers. Free, and open to anyone - you do not have to attend the whole series to come to one.
THIS BUILDS UP TO THE HACKATHON
Session 02 of 6. The series runs every other Wednesday from Aug 5 to Oct 14, and every session is a piece of the same thing: by October you have positioning, a site, a channel and the numbers to read it. Then on Oct 16-18 we run Zero to Launch, a hackathon where you do not build - you launch. Whatever state your product is in on the Friday, you close it out, put it in front of people, and show what happened on the Sunday.
Anyone can compete. You do not have to attend a single session, and there is no application. Sessions stand alone too, so come to one or come to all.
Five prize categories: Best B2C Launch, Best B2B Launch, Best Marketing Site, Best Growth Engine, and a room-voted Crowd Favorite.
Full hackathon details: https://www.shipai.club/hackathon
SPONSORS WANTED
Ship AI is free and stays free. We are seeking corporate sponsors for the community and hackathon sponsors for the October prize pool - cash, or in-kind like API credits, AI platform usage, tools and food. Credits go straight into builders' hands and get spent on real launches, in public.
Sponsor tiers and what they include: https://www.shipai.club/hackathon#sponsor
Or reach out in the Discord: https://discord.gg/kZSJMNveYM
Venue: Workuity Biltmore, 2390 E Camelback Rd, Suite 130, Phoenix, AZ 85016
Venue sponsor: Workuity
Full session details: https://www.shipai.club/hackathon/workshops/b2c-ggbucks-case-study
The program: https://www.shipai.club/hackathon
Join the Discord: https://discord.gg/kZSJMNveYM