DTC Builders NYC: Shopify and ECommerce Community

AI is everywhere — but for most DTC brands, it’s still unclear how to actually use it to drive growth. With new tools launching daily and pressure to stay ahead, it’s tough to separate the hype from what’s really moving the needle.

SIGN UP HERE --> https://events.shopifyny.com/harnessingai/shopifyny

Join us for a live panel featuring top DTC operators, a leading Shopify Plus agency, and fast-growing brand founders who are actively putting AI to work across marketing, operations, and customer experience.

We’ll break down the real-world applications, share actionable workflows, and cut through the noise to show what’s delivering real ROI right now.

What you’ll learn:
- How top DTC teams are actually using AI today

- The biggest opportunities across marketing, CX, and ops

- Tools and workflows that are driving real results

- Common mistakes to avoid when adopting AI

- Predictions on how AI will (and won’t) change the game in the next 12 months

Bonus: We’ll also unpack highlights from Shopify Editions — what stood out, what’s useful, and what’s just noise.

Speakers

Ronak Shah
Ronak is the CEO of Obvi, an eight-figure Shopify Plus brand. He also advises a flurry of fast-growing DTC darlings, including David, BERO, Create Wellness, and Grüns, on scaling profitably.

Joe Lyon
Joe is Technical Director at Velstar, a leading Shopify Plus Partner. With hands-on experience across 200+ Shopify Plus brands, he’s at the forefront of AI innovation in eCommerce.

Chris Maliwat
Chris is an experienced eCommerce veteran, having served as Chief Digital Officer at nine-figure Victoria Beckham Beauty and as Head of Digital at J.Crew, where he led transformative digital growth.

SIGN UP HERE --> https://events.shopifyny.com/harnessingai/shopifyny

A one-day growth mastermind for the DTC brands that refuse to fade quietly.

SIGN UP HERE --> https://www.dtcgrowthsummit.com/

Let’s be honest…
The playbooks are getting stale.
Future is murky.
Vendor promises they can't keep.

That’s why we’re throwing out the old playbooks and bringing 100+ top operators together for the real stuff.

The DTC Growth Summit is not a trade show, not a pitchfest, and not for tourists.

It’s for marketers, founders, and growth leaders who want to go deeper… and get sharper.

You’ll hear from speakers like:

Jacques Spitzer, the Emmy-winning creative behind billion-view ad campaigns

Lisa Hickey, who scaled Perfectwhitetee to 1,100+ retail stores

Kamal Razzak, architect of $50M+ in DTC fashion ad performance

Melissa Colleary, who grew BL101 from IG meme page to 9-figure empire

…and 8 more who’ve actually done the thing, not just talked about it.

Expect a room full of people solving the same challenges you are:

Rising CAC
Channel fatigue
Retention leaks
Creative burnout
Retail expansion
Team scaling

We’ll go deep on what’s actually working — from channel mixes to AI workflows, ad creative to lifecycle revenue. And we’ll do it in a closed-door setting designed for honesty, strategy, and clarity.

If you're serious about winning in 2025…
Be in the room.
Seats are limited. Tickets are first-come-first-serve.

Speakers

🧵 Lisa Hickey
Co-founder of Perfectwhitetee. Scaled to $70M & 1,100 stores. Knows product-market-brand cold.

📣 Melissa Colleary
Grew Baseball Lifestyle 101 from scrappy IG brand to 9-figure giant. Viral marketing savant.

🎬 Jacques Spitzer
4x Emmy winner. Built billion-view ads for Dr. Squatch & Native. Will break down creative that scales.

🧠 Jared Mehr
Ex–Pura Vida VP who built a $35M wholesale channel from scratch. The DTC→Retail playbook? He wrote it.

📈 Brett Curry
OG media buyer. Scaled Native, Boom, and RTIC via YouTube/Google before it was cool.

💥 Ray Johnston
Launch specialist who orchestrates $1M+ drop days. Yeah, per day. You’ll want his rollout system.

🧠 Nate Lagos
Wrote the words behind $100M+ in DTC revenue. Creative & Copy meets conversion.

🔍 Paddy McLarnon
CRO expert who’s run tests across 100+ brands. Revenue optimization weapon.

SIGN UP HERE --> https://www.dtcgrowthsummit.com/