Q4 Full Funnel Performance Creative: Discovery to Post-Click
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Q4 Full Funnel Performance Creative: Discovery to Post-Click
**(Brands Only - Non Brands will be rejected)**
BFCM isn't won at checkout - it's won weeks earlier, in the creative that gets built, tested, and refined while everyone else is still telling themselves October is plenty of time.
This DTC Builders session is the pre-game. A room for Shopify founders and marketers to get honest about what full-funnel performance creative actually looks like heading into peak season — from the discovery ad that earns the scroll-stop, all the way through to the post-click landing page and offer that actually closes the sale.
We're joined by Ed Weston, Co-Founder of Prospa, the performance marketing agency behind £50M+ in profit for 8-figure Shopify brands, to break down exactly how his team briefs, tests, and scales creative across the full funnel heading into BFCM.
🎯 Why you should be in this room.
- Get ahead of BFCM creative before the scramble. Now gives you enough runway to fix the funnel before late-Q4 panic mode.
- Hear it from an agency running 8-figure Shopify accounts. Prospa manages £5M+ in monthly ad spend and has generated £50M+ in profit across 80+ ecommerce clients.
- Pressure-test your own funnel. Discovery, consideration, landing pages, and the post-click gaps that quietly kill contribution margin once volume spikes.
- See what's actually converting right now. Real creative angles, formats, and offer framing Prospa is running for 8-figure brands going into peak season.
- Leave with a sharper creative brief. Not theory — a practical checklist for what to build and test before BFCM hits.