Building products in days, not months

Trib (Tribhuwan) Kharkwal
Senior Director - TPM
PhD - University of Alabama
LinkedIn: https://www.linkedin.com/in/trib-kharkwal/

Reimagining the Product Development Lifecycle (PDLC) with GenAI
What if you could turn an idea into a working product feature in days — not months?
The traditional Product Development Lifecycle was built for a different era — one of long documentation cycles, endless handoffs, and delayed releases. But Generative AI is rewriting the rules. Today, product teams can move from concept → prototype → deployable code in a fraction of the time — without sacrificing clarity or creativity.
In this high-impact session, we’ll explore how GenAI is collapsing the distance between product thinking, design, and engineering. You’ll discover how Executable PRDs, AI-assisted design in Figma, and rapid code generation workflows are transforming how modern products are built.
This is not just theory. You’ll see a live, end-to-end demo where we take a real feature idea and build it in real time — from structured product intent to working UI and deployable code. No months of backlog grooming. No lengthy handoffs. Just accelerated product building powered by context and AI.
If you’re a designer, engineer, or product thinker, this session will challenge how you view the PDLC — and show you how to build faster, smarter, and more impactfully in the age of GenAI.