The Power of Mail Workshop

! Paid Event !
This is a paid event. Please visit TicketPass to purchase tickets.

General Admission: £49.00 (VAT included)
Early Bird Admission: £36.00 (VAT included) — ends 28 February

The Power of Mail Workshop
Hosted by Datacove & Alix Bell Associates

In today’s privacy-first, multi-channel marketing world, understanding your customer has never been more critical, or more challenging.

Join Datacove and Alix Bell Associates for an in-depth, practical workshop exploring how data, insight, and direct mail combine to create high-impact marketing strategies that cut through the noise.
You’ll learn why traditional attribution is becoming less reliable, how modern measurement techniques like Marketing Mix Modelling (MMM) provide a clearer view of performance, and why customer segmentation is the missing link between data and meaningful engagement.

Most importantly, we’ll show how direct mail, when powered by the right data, becomes a highly personal, measurable, and effective channel for acquisition, retention, and growth.

What you'll learn:

• Why the right data is the difference between marketing and noise
• How customer profiling sharpens targeting and messaging
• The role of segmentation in modern marketing strategy
• How to combine quantitative modelling with human insight
• Why direct mail is a powerful physical experience — not just a message
• How to give mail a clear, results-driven role in your channel mix

This session blends strategic thinking with real campaign examples and practical frameworks you can apply immediately.
Whether you’re responsible for marketing strategy, customer insight, or campaign delivery, you’ll leave with a clearer understanding of how to connect data, channels, and customers more effectively.