Optimizing for Remote Kid Playtesting

User testing is central to the development of compelling products, as we've covered in past Digital Kids meetup groups. In this next event, we'll be joined by Mary McIlrath, Ph.D., a Partner at C+R Research, as we delve into the methodologies for how to conduct playtests virtually in the new reality post-covid. We'll also hear insights from C+R's holistic ongoing study of the rhythms of the lives of preschoolers, kids, tweens, teens, and parents—and what we expect to “stick” moving forward.

Our Speaker Bio:
Mary McIlrath, Ph.D. is a Partner at C+R Research, where she leads the Youth + Family division. C+R publishes YouthBeat, the leading syndicated publication around kids, tweens, teens, and parents—now globally. She is a veteran of the youth + family space, having consulted for the past 20 years with Fortune 500 companies on developing youth strategies. Mary collaborates with clients to leverage holistic, custom and syndicated youth insights into product, service, and communication practices that meet young people’s needs and benefit both provider and consumer. Mary is a published author, sought-after speaker, graduate school lecturer, and an academic advisory board member of the Children’s Advertising Review Unit (CARU). She holds a Ph.D. in Communication and Human Development from the University of California-Santa Barbara.