Insights into Testing Business Ideas with David Bland

Hi everyone! Let’s start the New Year off leapfrogging forward! For our lean startup converts, enthusiasts and newbies, we have a real treat!

We are excited to share that the author of Strategyzer's new book, 'Testing Business Ideas’, David Bland will be joining us for the upcoming SLSC!

About his new book ‘Testing Business Ideas’: Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. It is the third installment of Strategyzer’s previous books - Business Model Generation and Value Proposition Design.

David Bland is the Founder & CEO of Precoil, an innovation agency in the San Francisco Bay Area. He advises global corporations and Silicon Valley startups on how to find product market fit using lean startup, design thinking and agile. David has also worked with larger corporations such as GE FastWorks with Eric Ries, advised emerging product teams at Adobe and even mentored Toyota on lean startup practices.

We are really excited that he is willing to join us for a live chat. It’s an interactive session! This gives you the opportunity to ask him your hard hitting tougher questions.

• How to sell your experiments inside the organization
• How to overcome boardroom rejections of your real world experiment data
• How to change your boss’ mindset on failure

Schedule

30 mins: Fireside Chat with David
30 mins: Open for questions from the attendees
30 mins: Group conversations & questions about testing

To keep in the spirit of our offline SLSCs, you will get to participate in different breakout rooms after the talk to network or to discuss any lean startup help you need!

Important Details:
In light of the novel coronavirus, we have decided to host the session online. David will be calling in for the session, and it made sense to accommodate as many of you, wherever you are, in a safe learning space.

The event is free for attendees, but if you’d like to sponsor student entrepreneurship clubs across Asia with David’s books, we have those options as well.

***TO REGISTER FOR THE EVENT, SIGN UP AT: https://grnd.link/DavidBlandSLSCMeetup

Note: Please do not register through Meetup.com and use the link provided above as we are using another platform to coordinate the registration process.

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About the Facilitator
Bryan Long (https://www.linkedin.com/in/thehappybryan/) is a fervent evangelist of Lean Startup. He has organised Singapore Lean Startup Circle, Lean Startup Machine and many other lean startup workshops in Singapore and across 8 other countries in Asia. Bryan has also helped employees from P&G, OCBC, SPH and other companies to use Lean Startup hands-on to test their innovation projects.

Bryan is also the founder of Testing Ground, https://testingground.com/, which helps companies test out their innovation projects rapidly and simultaneously across South East Asia through transactional testing with customers to see if they will actually pay for the innovation solution.

About Singapore Lean Startup Circle's Background
The Singapore Lean Startup Circle (SLSC) is a group of entrepreneurs/intrapreneurs who are keen about employing the Lean Startup principles within their startups/companies.

Lean Startups use customer development to reduce waste, reduce time to market, increase contact with customers and avoid incorrect market assumptions. They do this by employing a collection of techniques built around maximizing validated customer learning though fast Build/Measure/Learn iteration loops.