GEO vs SEO: Optimising for AI Search Engines | TGB Masterclass
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## GEO vs SEO: Optimising for AI search engines | TGB Masterclass [Register on Luma]
The Generative Beings (TGB) is collaborating with top university alumni network to help senior leaders prepare for the SEO -> GEO shift globally.
John Ang (NYU alumnus) will show you how the SEO -> GEO industry shift is happening, with real impact on the outcomes for brands and leaders.
Tina Chopra (CEO, Addlly) will show you how their GEO tool can help brands and marketing leaders get ahead of this shift and grow their discoverability among the LLM search platforms.
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## Agenda:
- 6:30 PM: Registration + Networking
- 7:00 PM: Welcome keynote (TGB)
- 7:10 PM: Masterclass Session #1
- 8:00 PM: Masterclass Session #2
- 8:30 PM: Networking
- 9:00 PM: Event ends
## GEO vs SEO: Optimising for AI search engines | TGB Masterclass [Register on Luma]
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## Masterclass Instructor #1: John Ang
John Ang (NYU) is an Associate Director in the AI & Data team at Temus, where he leads initiatives that harness artificial intelligence to drive digital transformation across public and private sectors.
He focuses on solving complex business problems by unlocking value from data through scalable AI solutions. His work spans strategy, product development, and delivery—bridging technical depth with real-world impact. Passionate about innovation, he is committed to shaping the future of digital services in Singapore and beyond.
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## Masterclass Instructor #2: Tina Chopra
Tina Chopra is the Co-Founder & Chief Product Officer at Addlly AI, where she co-leads product and growth efforts. She has previously worked as a Product Leader at Meta and led product strategy at Flipkart, helping launch flagship features that scaled to millions of users. Tina holds an MBA from ISB and brings hands-on experience in designing scalable AI products, monetization strategies, and high-growth execution frameworks.
## GEO vs SEO: Optimising for AI search engines | TGB Masterclass [Register on Luma]