Is Traditional SEO Becoming Obsolete?

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If you work in the SEO industry, you've probably heard about Google's AI Mode and how it uses personalization to improve the search experience while keeping users in its ecosystem. That means fewer clicks and visibility from traditional Google search.
Whether you're an in-house SEO, agency pro, or consultant, you're likely asking the same thing we are: how do we adapt before it's too late?
We’re having an open, honest conversation about how search is shifting and what it means for your work.

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Our panel conversation focuses on the following:

• How does Google AI Mode impact search as we know it?
• Which traditional strategies are still effective, and which ones do we need to bin?
• How to adjust your SEO and content strategy to show up in both traditional and AI search features
• What can you do to drive more direct and referral traffic outside of search engines?

Panelists:
Crystal Carter: Head of SEO Communications at Wix
Luke Carthy: Ecommerce SEO Consultant & CRO Specialist
Ryan Law: Director of Content Marketing at Ahrefs

Join us for the next Sip & Search, where we cut through the noise and talk real strategy.

You’ll enjoy an evening of:

• Networking with SEO and digital marketing leaders in a laid-back setting
• Delicious West African food and free drinks
• A candid expert panel on what’s next for SEO in the AI era
• An open Q&A where no question is too niche or technical

We’ll have two hours of networking sandwiched around the fireside conversation; one hour before and 45 minutes after.
See you there!

Attend the event for free by locking down your spot now