Sitecore Strategy Happy Hour [June 2024]

"Building powerful optimization programs with data and creativity"
Come discuss how to build effective, fun personalization programs with blending two different worlds: Creativity and Data.
-Tiffany Laster, Sr Sitecore Strategist @ Perficient, Sitecore Strategy MVP

"Optimize your World with Sitecore"
As you know Personalize and XM Cloud’s built in personalization features vary a bit with XM Cloud more focused on in-page personalization and Personalize serving as more of a CRO tool (at least OOTB) so I will highlight the varying use cases for these tools and how to marry them together for a supercharged and well-rounded optimization strategy.

• Review of personalization and CRO – similarities and differences
• High-level overview of how to use Sitecore products for effective personalization and CRO strategies
• Best practices for measuring and iterating on these efforts

Jill Grozalsky Roberson, SVP of Marketing @ Velir, Sitecore Strategy MVP