Sitecore Strategy Happy Hour [August 2024]

We have 4 great presentations as part of this quarter's Sitecore Strategy Happy Hour! Join us to learn from members of the Sitecore Strategy Community and toast to a good time!

Reframing Composable: Sitecore & The State of MarTech in 2024
Since it exploded into the market, we’ve thought of “composable” as a Boolean variable when it comes to MarTech tools. A tool is either composable or monolithic. In this session, Emily Lord will reframe “composable” as a spectrum and discuss how it relates to findings in The State of MarTech 2024 report and Sitecore’s roadmap.

What’s Your Blueprint for Digital Strategy Success?
In this session, Vaishali Dialani will explore practical examples and discuss the significance of frameworks like Sitecore BOS by addressing common challenges faced in digital strategy implementation with actionable recommendations. From strategic planning and personalized customer journeys to data-driven decision-making and content optimization, discover with Vaishali how Sitecore analytics and strategic moves empower organizations to achieve digital excellence.

Benchmarking Essentials: Establishing Baselines and Measuring Success
Vickie Bertini going to present about benchmarking strategies, why it is important to establish a baseline, what should be measured, and why they are often skipped.

SYM Preview: How to get GenAI to think link your design team
Come get a preview of Collin MacIntosh's SYM presentation that he wants to workshop and get feedback from the strategy community. Don't worry, he won't be giving away everything, so you'll still want to attend in Nashville!

MEET YOUR SPEAKERS:

Emily Lord
Account Executive, Horizontal
Emily is an 11-year Sitecore community veteran, a Sitecore Strategy MVP, and a co-organizer of the Atlanta Sitecore User Group. She has a development and project management background, and she is passionate about creating strong relationships and helping her clients solve unique challenges.

Vaishali Dialani
Senior Customer Experience Strategist, Konabos
Originating from the Middle East, Vaishali’s contributions have seamlessly intertwined the realms of CX and Sitecore, yielding palpable successes. Recognized as the only Sitecore Strategy MVP from Dubai in 2024, a CXPA Emerging Leader, CX Leader of The Year 2023 Finalist, co-author of Amazon’s best-selling book CX 5, and a top 11 CXMStar globally, her impact extends beyond accolades. With over 8 years in data-driven marketing and product research, her unique fusion of creativity and analytical prowess consistently translates into triumphs. As a Senior CX Strategist at Konabos, she has been pivotal in guiding businesses to unravel their customers’ essence, formulate impactful strategies, map seamless customer journeys, and instill cross-collaborative cultures.

Vickie Bertini
Solution Architect, EPAM Systems, Inc.
Vickie is a 2x Sitecore MVP with an IT career spanning over 20 years which includes web development, solution architecture, content management and business strategies. She has a passion for cutting-edge technologies and sharing her knowledge with others.

Collin MacIntosh
Product Owner, Sitecore Content Hub, Wolters Kluwer
Drawing on 7 years of experience in the Sitecore ecosystem - at a partner, at Sitecore & as a Client - Collin specializes in delivering value to marketing teams and innovating with Content Hub.