Oct 2024 Sitecore Strategy Happy Hour

Augusto Davalos- PM/Scrum Master at Oshyn
"Quick Tips to Manage Your Sitecore XP Instance for Business Users"
Augusto has managed different types of projects in several industries for the last 14 years. He has been working with Sitecore more than 2 years, and got his first Sitecore MVP Ambassador this year. He really likes sharing his experience about Sitecore with its community, specially with not so technical people, so they can also take advantage of Sitecore's benefits.

In this session, he will cover essential tips to help business users manage their Sitecore XP instance more effectively, going through Content Workflow Optimization, Personalization Best Practices, Optimizing Page Performance, Leveraging Marketing Automation, Analytics and Reporting, Maintaining Security and Compliance.

Amanda Murawski- Executive Director of Web Strategy, Embry-Riddle Aeronautical University
"Getting started with personalization"

A marketer's guide to understanding and getting started with a Sitecore personalization strategy.

Rodrigo Peplau- Head of Arke Brazil @SitecoreSinger
"Sitecore AI bonanza: Innovations in human-controlled content generation"

Rodrigo works with Sitecore modules, and posts, and is proudly recognized as a Sitecore MVP since 2016. He is also a 2x Hackathon winner with his team Go Horse. Rodrigo loves to grow Sitecore teams and individuals, with the same dedication and care as he develops precise software solutions.

Ken Lorence, MSM, PMP- Supervisor, Digital Marketing for NMDP, formerly Be The Match and the National Marrow Donor Program
"Sitecore Customer: Identifying & Assessing Web Production Talent"

He leads the web production team for NMDP which is responsible for making updates to several websites including NMDP.org as well as SEO, and digital strategy. He is a 2x Sitecore Strategy MVP with over 10 years experience using Sitecore from the unique vantage point of a customer. He has also briefly worked for Sitecore as a digital strategist. Additionally, he is a certified project manager.

In this session, Ken will cover the differences between web production talent and developer talent and how to assess that web production talent has the proper Sitecore skill level. He will share a tool he developed to aide customers looking for the right talent.