Name: Sitecore Unlocked: AI, Marketplace Apps & GEO in Action
Start: 2025-11-25T18:00:00+03:00
End: 2025-11-25T20:00:00+03:00

**SitecoreAI: First Impressions and What’s New**
The new SitecoreAI has arrived — let’s explore its latest features and share first impressions. Learn how AI capabilities are integrated across Sitecore, including insights from the Marketers MCP. Discover how the Sitecore Marketplace transforms the platform into a fully extensible SaaS ecosystem.

Ihar Zharykau, Sitecore SA @ Brimit, Sitecore MVP 2023-2025
([https://twitter.com/i_zharikov](https://twitter.com/i_zharikov))

Yauheni Tryputsko, Sitecore SA @ Brimit, Sitecore MVP 2025
([https://x.com/Triputko_Evgen](https://x.com/Triputko_Evgen))

**Sitecore Marketplace Apps: Why You Need Them and How to Build Your Own**
Discover the purpose and potential of Sitecore Marketplace Apps. Learn why they’re becoming an essential part of the Sitecore ecosystem and get practical insights into how to design and build your own apps.

Ihar Zharykau, Sitecore SA @ Brimit, Sitecore MVP 2023-2025
([https://twitter.com/i_zharikov](https://twitter.com/i_zharikov))

**Implementing GEO (Generative Engine Optimisation) in Sitecore.**
Learn how GEO integrates with Sitecore to deliver smarter, faster, and more relevant content.
This presentation covers the principles of GEO, its benefits, and, most importantly, how to implement it in Sitecore through real-world examples and a live demo.

Sergey Baranov, SA @ Brimit, Sitecore MVP 2020-2024
**(**[https://x.com/x3mxray](https://x.com/x3mxray)**)**

**Save the date!**
**See you on November 25 at 6PM (GMT +3).**

[Join the meeting now](https://teams.microsoft.com/l/meetup-join/19%3ameeting_YThmZjY3MDktZGU0ZS00ZGU4LTllMDMtYmYyOGFiNWU4Zjc2%40thread.v2/0?context=%7b%22Tid%22%3a%22d30b314a-fd9c-48d7-a7aa-2eebc9a84b02%22%2c%22Oid%22%3a%22f140ea22-5f36-4383-a6b0-e35c3ff227db%22%7d)

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Sitecore User Group Belarus

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Sitecore Unlocked: AI, Marketplace Apps & GEO in Action

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Sitecore Unlocked: AI, Marketplace Apps & GEO in Action

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