Chicago Sitecore User Group Event at SHURE!!

Hi everyone!! Exciting news!! The next Chicago Sitecore User Group will be held at the SHURE headquarters in Niles and will include a tour. SHURE has been a long-time Sitecore customer and this will be their first time hosting a user group event. Please RSVP and see details below.

This Meetup is for anyone interested in Sitecore, whether you're a developer, marketer, content strategist, or designer- and whether you work for a partner, consultancy, agency, or in-house marketing. Join us to network with other Sitecore enthusiasts, learn from industry experts, and share your own expertise. Whether you're a seasoned Sitecore veteran or just getting started, this Meetup event is for you. Come join us and take your Sitecore skills to the next level! All are welcome!

Address:
SHURE Headquarters
5800 W Touhy Ave.
Niles, IL 60714

Time:

• Arrive: 5:00pm CST
• Tour begins: 5:30pm CST

Agenda:

• Shure Tour
• Exploring the Future of Personalized User Experiences (Craig Burkart, Corporate Web Strategy, Ecolab) This engaging session unpacks how to tailor content for each individual user, the tech stack you'll need (think CDPs, CRMs, and AI), and how to smoothly migrate from legacy systems. You'll walk away with practical tips, tech insights, and a better understanding of how to overcome common hurdles to deliver truly personalized digital experiences.
• **How to Optimize Sitecore Headless and [Next.js](http://next.js/) on Vercel (Luke Pace, Lead DevOps Engineer at Perficient)**This session shares practical tips for optimizing Sitecore Headless with [Next.js](http://next.js/) and Vercel. It focuses on improving performance through smarter rendering choices, leaner APIs, and effective use of tools like Edge Config, webhooks, and middleware. Ideal for developers looking to fine-tune their XM Cloud implementations beyond the basics.
• Open conversation, questions, etc.

Parking and Registration:

• Attendees for this event will park in the east surface parking, in an available spot and enter in through the Associate Entrance.
• Attendees will register by the entrance. We would have your badges pre-printed out and available.

What to expect:

• A glimpse into why Shure is so awesome!
• A history and facility tour of Shure's HQ, swag, food and fun!
• Amazing presentations from colleagues
• Great networking opportunities