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Hi everyone!
Sitecore Symposium season is upon us and to get us even more excited for the annual conference, the next Chicago Sitecore User Group will be held at the United Airlines headquarters in Chicago. As a winner of a 2024 Sitecore Experience Award for Best Use of Data to Connect the Experience, United Airlines has been a long-time Sitecore customer with an incredible story and are excited to host this next event to share more of that journey. Please RSVP and see details below.
Important: Official RSVP’s to this meetup event or an email sent to [maggie.burke@americaneagle.com](mailto:maggie.burke@americaneagle.com) by 4pm CT on 10/21 will be required for attendance, as names will be shared with Willis Tower security for entrance prior
Address:
United Airlines Corporate Headquarters
233 S Wacker Drive, 4th Floor
Chicago, IL 60606
Time:

  • Arrive: 4:30-5:00pm CST
  • Event: 5:00-7:00pm CST

Agenda:

  • 5:00 – 5:25pm – Food & Networking
  • 5:25 – 5:30pm – Welcome Address & Kickoff
  • 5:30 – 5:55pm – Pre-Symposium Roundtable
  • Hear from a panel of Sitecore experts on what to look forward to at Sitecore Symposium 2025 in Orlando, Florida. Sessions to check out, highlights to hear about and more!
  • 5:55 – 6:15pm - Sitecore Content Hub and the Enchantment of External Components
  • There are numerous methods to integrate with Sitecore’s Content Hub; however, you may not be aware that it is possible to engage with it by developing REACT components. Hear from Rob Reilly at RBA, Inc who will demonstrate this process, allowing you to discover an innovative approach to integrating the Content Hub with external sources.
  • 6:15-6:30pm - From Terminal to Cloud: United Airlines' Digital Signage XM Cloud
  • In an industry where downtime isn't an option, United Airlines proved massive digital transformations are achievable at scale. Join this panel with United Airlines and Americaneagle.com exploring their migration of thousands of airport displays to XM Cloud. Learn the business case, technical strategies, and how AI-powered design tools enabled A/B testing.
  • 6:30-7:00pm – Wrap Up & Open Questions

Registration and Sign In:

  • RSVP’s to this meetup event or an email sent to [maggie.burke@americaneagle.com](mailto:maggie.burke@americaneagle.com) by 4pm CT on 10/21 will be required for attendance, as names will be shared with Willis Tower security for entrance prior
  • Attendees will sign in with their ID at the security desk in the lobby of Willis Tower between 4:30-5:00pm CT. Once you sign in, you will go through security and head up the elevators to the 4th Floor

What to expect:

  • A glimpse into the United Airlines corporate HQ and their latest story
  • Amazing presentations from colleagues
  • Great networking opportunities

This Meetup is for anyone interested in Sitecore, whether you're a developer, marketer, content strategist, or designer- and whether you work for a partner, consultancy, agency, or in-house marketing. Join us to network with other Sitecore enthusiasts, learn from industry experts, and share your own expertise. Whether you're a seasoned Sitecore veteran or just getting started, this Meetup event is for you. Come join us and take your Sitecore skills to the next level! All are welcome!

Events in Chicago, IL

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