From Marketer MCP Server to Custom Marketplace app: Custom MCP Clients & Chatbot
Details
Description:
This session explores how to build custom clients for the Sitecore Marketer MCP server in .NET and Next.js, following the official Model Context Protocol client development guidelines. Unlike traditional developer-focused clients such as VS Code or Cursor, these custom clients enable seamless web application integration, allowing both marketers and developers to execute LLM-driven actions in real time. We will demonstrate how to integrate the Next.js custom client into a Sitecore Marketplace app using the Marketplace SDK to deliver a fully interactive chatbot experience. Attendees will also gain insight into the Agent API, the core mechanism that powers MCP request handling and action execution.
Key Takeaways:
š¹ Build custom MCP clients & chatbot experiences
š¹ Integrate with a Sitecore Marketplace app using the Marketplace SDK
š¹ Understand the Agent API for MCP request handling and action execution
š¹ Enable real-time AI-powered workflows for marketers and developers
Speaker:
Nelson Joel Raj J
Solution Architect | 8x Technology MVP
LinkedIn - https://www.linkedin.com/in/nelsonjoelraj/