Offline Tracking with the Universal Tracker
Details
Verndale is hosting Kamruz Jaman (@jammykam) of Konabos, who will be presenting his talk from SUGCON EU on Sitecore's new Universal Tracker.
The promise of Sitecore being our single source to gather analytics data has been long coming. Ever since the initial release of Online Marketing Suite back in Sitecore 6.2, being able to collect analytics data from any source was "just around the corner". The release of Universal Tracker marks a new era for data collection and personalisation.
In this sesion we will walk through Universal Tracker, the collection API and explain how data can be processed and enriched. During SUGCON EU, we implemented an end to end proof of concept, using RFID readers which will automatically read attendee cards in order track session statistics, sending data from offline the devices into xConnect via Universal Tracker. We will demo how we implemented this during SUGCON.
As usual, doors open at 6:00, the talk starts at 6:30pm