ONLINE EVENT-Leverage External Data Services to Get More Out of Personalization
Details
IMPORTANT UPDATE: Due to the Coronavirus situation, this will be an online only event. All registered attendees will receive an invitation to the online event on the day of the meeting. Thank you for your understanding.
Schedule:
5 - 5:15 = settling in, 5:15 - 6:00 - presentation, 6:00 - 6:30 Q&A
Any data that your site has access to can be used to personalize content. External data service integrations provide additional data about your users, and this can be used to create more personalization options to provide highly targeted content.
This includes (but is not limited to) personalizing content to target users at specific companies, such as preferred clients or known competitors; or to target based on company demographics, such as size or revenue.
Speakers: Erica Stockwell-Alpert, Steph Allen