The Evolution of SIXT's Experimentation Platform

The Evolution of Sixt's Experimentation Platform - Separating Signal from Noise

At SIXT, we reimagined how we run experiments to unlock better insights and stronger results. In this session, we’ll share how we moved beyond standard A/B testing, introducing AA tests, trigger-based experiments, and refined analysis methods that help us separate signal from noise. You’ll learn how these changes empowered our teams to make sharper product decisions and scale impact, and you’ll walk away with practical ideas for strengthening your own experimentation framework.

Speakers:
- Hoang Nguyen Vu, Senior Director Digital Product
- Dr. Ingmar Zanger, Managing Director SIXT Hub Lisbon (Sixt's Corporate Strategy, Strategy of the Hub in Lisbon, opportunities to join)

Sixt is a global leader in mobility, especially car rental with over 300,000 cars, in more than 100 countries. Sixt's engineering and product team has over 800 engineers and POs.