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SmartSips is Montreal's first sip-and-learn event, bringing people together in bars for talks that enlighten and inspire.

Stories shape how we think, feel, and connect - but why do some tales captivate us while others fade from memory?

Join Jeffrey To PhDo at University of McGill, as we dive into the psychology of storytelling at this special SmartSips event.

Over 45 minutes, explore how narratives influence our brains, spark emotions, and even affect decision-making.

Then, stick around for a 15-minute Q&A at the bar, where curiosity flows as freely as the drinks.

From ancient myths to modern media, this lecture unpacks why humans are wired for stories, how stories shape identity, and what makes certain narratives unforgettable.

No background in psychology required - just bring your curiosity 🧠

Event Details:
📅 Date: January 29, 2026
🕥 Time: 6:00 - 8:00 PM (Lecture + Q&A and networking)
📍 Location: Downtown Montreal exact location revealed in email one week prior
🎤 Speaker: Jeffrey To

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