Smartups -- The Intersection of Marketing, Communications, and Design

### Take a deep dive into the relationships between customers and prospects, value and incentives, and emotion and fulfillment!

At September’s SmartUps for StartUps small business workshop, you will learn how to effectively solve business problems by understanding the structure and interconnections of your business landscape. This includes:

• Understanding the structure and dynamics of your business landscape.
• Identifying and leveraging the connections between customers, prospects, value, and incentives.
• Exploring the role of emotion and fulfillment in driving business success.
• Strategies for maximizing the overlap of key business elements to solve problems effectively.

For this Smartups, Tony will show you how to recognize patterns in information so you can develop and implement successful marketing programs. His work has influenced the purchasing and behavioral decisions of businesses, institutions, and households on a local, national, and global level. When you leave, you should have a greater understanding on how to the complex problems that foster a disconnect between your Startup and your customers.