Creating the Right Products with the Double Diamond Framework

It's painful for any Product Manager and Designer to work on the wrong user problems. Even worse is when you recognize the right user issues but are unable to win the company over so that it finds its way into the product roadmap.

Up until we implemented the Double Diamond framework, we had experienced the same struggles. The Double Diamond has given Smule's PMs and Designers the ability to identify the right user problems and consequently create better solutions. Keep in mind, Smule has millions of active users, so doing things correctly from the start has allowed us to get to successful end-products much faster.

By sharing an actual project we've worked on, we will walk you through our step-by-step process for applying the Double Diamond so we can minimize the tedious theory.

Speakers

Sevil Rahimova - Director Product Design at Smule, is specialized not only in building and managing teams, but also in making an impact within innovative businesses. Her background of above 9 years in Product, Creative & Brand fields has enabled her to choose and drive the right strategy and steps for understanding and responding to user’s needs. Sevi’s work inspiration comes together with her passion for arts (she’s obsessed with the British artist Grayson Perry:)).

Simona Georgieva - Lead Product Manager, has a deep expertise in different aspects of Product Management and brings great value to Smule. With nearly 6 years experience at several companies and roles, she’s been responsible for leading and developing various releases and platforms, creating UX/UI, defining product roadmap and KPIs, etc. Moni’s numerous talents and fantastic sense of humor make her the dream fellow colleague.

Book your evening for an interesting talk & after work drinks! And stay tuned for the full agenda…