Snowplow London Meetup

We're excited to announce a London in-person Snowplow meetup! We are running this in collaboration with Census OA Club.
Join us for a fun & informative evening of talks, networking and drinks with your peers!

SPEAKERS
Bhav Patel, The Importance of Product Analytics And Systems Thinking
Consumers are picky about their digital products. With nearly limitless choices, they can afford to be. In this talk you will learn about the importance of product analytics and thinking in systems. With product analytics, businesses can get the insights they need to understand the end-to-end customer experience. These insights empower businesses to build better products and continuously improve the customer journey.

Anuradha Vijayamohan, All the growth around you is data-led: How to maximize the value of your product analytics data with data activation
Hot take: There’s no such thing as product-led growth, instead, it’s all data-led growth. And it relies, fundamentally, on your ability to activate your product analytics data.
To truly achieve PLG/DLG, product analytics data must be fully integrated into all layers of the business. And doing so depends on you having the right tools in your stack. Unfortunately, existing integration methods like on-prem, CDPs, and P2P/IPaaS, aren’t enough and have failed to deliver the self-serve, scale, breadth, trusted data, and ownership to truly activate data.
Thankfully, reverse ETL and data activation platforms like Census make it possible, finally, for the companies to make their data warehouses the sources of truth they were always meant to be. Through high-quality integrations, self-service workflows, data quality and observability, interoperability, and best-in-class security and governance, you can distribute your product analytics data across the business at a scale never-before possible (directly to the tools your stakeholders trust and use every day).
This talk will cover the ins and outs of activating your product analytics data with Census, as well as real-world examples from leading data teams at Figma, Canva, and Loom.

Please note that there are limited places, so sign up to secure your spot!