AI & Social Media Operations: What’s Changing, What’s Not

AI is rapidly entering social media workflows, from content generation to analytics, automation, and specialized niche tools. But beyond the headlines, what is actually changing for social media teams? And what remains fundamentally the same?

In this session, we’ll explore:

• Emerging AI tools and the patterns behind them
• Where AI is genuinely improving workflows — and where it adds noise
• The growing landscape of specialized tools and indirect competitors
• Ongoing challenges social media managers face, including overwhelm, coordination complexity, and increasing pressure

The first part of the session will provide a structured overview of how AI is reshaping social media operations.
The second part will be more interactive, an open discussion on what tools you’re using, what’s working, what’s not, and how you're navigating the changes in the industry.

📍LOCATION: To be specified

👋 About me: I am Maggie, digital nomad and Strategist at Swat.io - a social media management platform. I've been in the social media industry for 5 years.
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