What we’re about
Group for attendees of our conferences, webinars, and live streams to stay connected, exchange ideas, and share practical insights on social selling and B2B marketing.
Organized by: https://modumup.com/
Upcoming events (1)
See all- Social Selling Con: ABM, AI, and B2B Marketing TrendsLink visible for attendees
For the fifth year in a row, ModumUp invites you to our annual Social Selling Con - a free online event about Social Selling as a core part of B2B marketing strategy.
Join us on October 1 as we bring together industry leaders to discuss how it fits into broader B2B initiatives - from Account-Based Marketing and marketing-sales alignment to the growing role of AI.
You’ll hear from experts at AT&T, Microsoft, ModumUp, ServiceNow, Kyndryl, and Globant. The format is clear and focused: sharp talks, meaningful discussion, and real-world insights from today’s B2B marketing leaders.
Program
10:00 – 10:30 AM СT
Keynote by Olga Bondareva, Founder of ModumUpTake a closer look at where Social Selling is headed in FY26. Olga will break down the most relevant trends in this space - from ABM and AI to the growing connection between marketing and sales - and how teams can put them into action.
10:30 – 11:30 AM СT
Panel Discussion: Social Selling as Part of ABMSudeep Misra – Director, Global Integrated Marketing at ServiceNow
Priyanka Dasgupta – Director, Field Marketing – US Alliances at Kyndryl
Yovany Jerez – Senior Director Marketing, B2B SMB at AT&T
Peter Mikeal – VP of Marketing, North America at GlobantJoin the conversation on how Social Selling supports ABM strategies - from targeting to execution.
11:30 AM – 12:00 PM CT
Presentation: From Data to Dollars: The AI-Driven ABM RevolutionSvetlana Likhareva - Marketing Signals Center of Excellence, EMEA Director at Microsoft
Which customer do your sellers need to prioritize to make the highest possible sale at any given time? And how can sellers tackle the engagement so that the deal moves fast? The presentation will uncover how Microsoft rationalizes the customer data to identify the best prospects, build smart digital signals, and surface them to sellers in their tools - with help of marketing automation and AI – and does it at a massive scale.
The conference will be streamed live on this LinkedIn page. Join us on October 1 at 10 AM CT - and feel free to invite your colleagues, friends and peers!
➡️ About ModumUp– Innovative B2B Marketing Agency:
Based in Austin, TX, ModumUp specializes in LinkedIn profile management and B2B lead generation. Since 2018, ModumUp has partnered with medium to large companies across tech, finance, logistics, and digital sectors. Our clients include NetApp, Microsoft partners, AWS partners, EXANTE and Georgia State University.Explore our case studies here: https://lnkd.in/gRp2pW7s
Questions? Feel free to reach out at olga@modumup.com
