6 Reasons Your Brand Should Care About Visual Search

Event URL: https://momentfeed.zoom.us/webinar/register/WN_M9uCCGg7QxeRiCc0qlHp7g?utm_source=shouthaus&utm_medium=meetup&utm_campaign=visualsearch

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Visual search is a feature built into mobile apps where a user can select something in their camera's viewfinder and immediately get info about it: product names, prices, where to buy, and more. Providers like Google, Bing, Pinterest and more all offer apps for visual search. Pinterest Lens alone processes more than 600 million visual searches per month, and the number is growing by leaps and bounds. Whether it's simply for translating a menu, or a fancier augmented reality experience, visual search has the potential to be the "next big thing."

If you work with multi-location clients, you should know about this trend and how to take advantage of it. Imagine doing a demo for your client where you take a picture of their product in Google Lens and have it immediately display the closest location to purchase it -- or better yet, scan a competitor's product and have your client's product show up as "similar."

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We've partnered with MomentFeed (www.momentfeed.com) to offer access to this webinar with local SEO expert Joy Hawkins; Eoghan Geoghegan / SVP of Business Development for Air.cam; and Jennifer Stevenson / Senior director of Prouct Marketing for MomentFeed.

MomentFeed is a proximity search optimization platform trusted by many of the largest multi-location brands in the restaurant, retail, automotive, hospitality, and financial services industries. They help multi-location, national brands and franchises as a way to show up locally, at the precise moment a customer has a need. MomentFeed makes it possible for national brands to execute hyperlocal marketing campaigns at scale – driving local awareness, in-store traffic, and more calls for appointments and orders.