Sofascore Stadium: Playbook of Fan Attention
Details
In a time where following sports events also implies simultaneous scrolling across various platforms, brands and media have to fight for each and every moment of fan attention.
The main challenge is finding new ways of retaining their interest, especially considering the growing amount of content present on the pitch and around it.
This conversation will revolve around the dos and don’ts of sports advertising, showing you how connecting data, emotion and innovation can result in sports experiences fans will remember. Join us to talk about how brands can bring their A-game to win over the attention of fans worldwide!
Meet our Panelists:
Saša Milinović – Digital Director at OMD
Alenka Potočnik Anžič – Marketing Director at Hisense & President of RK Celje
Hrvoje Slade-Šilović – Head of Sponsorships at GNK Dinamo
Moderator: David Mrkonjić – Head of Brand Revenue at Sofascore
📅 When: Tuesday, October 30, 6 PM
📍 Where: Sofascore’s Home Court, Vrbani 4