Sofascore Meetup: Where is Football Heading?
Details
Football is evolving faster than ever, and 2026 stands out as a pivotal year in its modern history.
The influence of business, politics, and technology has never been bigger. With the 2026 World Cup marking the peak of this new transformative wave, technology is reshaping both sides of the game, from tactical preparation and on-pitch performance to broadcasting, commercial models, and how fans consume football globally.
Sitting right at the intersection of sport, data, and technology, Sofascore brings together key voices from across the football ecosystem to break down how coaches, agents, and media figures are navigating these tectonic shifts, and where the beautiful game is heading next.
This panel is for anyone passionate about sports business, technology, media, modern coaching, and the future of global football.
🔎 What We'll Discuss:
- The 2026 World Cup as an event that transformed the industry’s impact on sports
- How technology and data are transforming tactical analysis, player scouting, and match preparation
- The evolving transfer market, modern agency dynamics, and player representation
- Media evolution, storytelling, and how digital platforms are changing fan engagement
- Where global football is headed in the next decade
🎤 Meet our Panelists:
- Andy Bara — Football Agent & Founder at Niagara Sports Company
- Krunoslav Jurčić — Football Coach & Ex-Football Player
- Željko Vela — Sports Journalist, TV Commentator & Editor
- Moderator: Robert Reljić — Senior Marketing Project Manager, Sofascore
Beyond tactics and headlines, football is entering a new era.
Join us for an open, insider discussion on the forces actively shaping the future of the world's biggest sport.
When: Tuesday, November 24, 6 PM
Where: Sofascore, Vrbani 4, Zagreb