Mobile UX - Bad UX is bad business
Details
Our next event will be focused around Bad UX. The presentations will cover how UX decisions effects the bottom line, highlighting real client examples.
Tickets are just £5 and can be purchased on eventbrite here (https://www.eventbrite.co.uk/e/bad-ux-tickets-24492378363)
Schedule
• 6.30 Registration
• 7.00 Speaker 1 - Julian Harty - Mobile, Tech Ed, and Software Engineering
• 7.30 Speaker 2 - Gavin Edwards - UX Director and Partner, ELSE
• 8.00 Q&A
• 8.30 Networking & beers
Speakers
Julian Harty: Julian's talk will provide examples of Bad UX, the effects, and how we can use various sources of information to help track and potentially improve the UX overall. He will also discuss ways apps can be designed to help channel feedback, and how organisations can address the feedback they receive in order to improve the app and the ratings in app stores. And finally, he'll cover in-app feedback - mobile analytics - and ways to use mobile analytics effectively.
Julian helps people improve technology so that it works more and annoys less. He works at all levels of organisations, to help people do better and enjoy their work more. Ultimately his aim is to help reduce and remove barriers to using particularly mobile technologies so people can trust and depend on it and enjoy using them. Over the years he's advised and worked for a mix of top technology companies on several continents. He dedicates much of his time helping pilot innovative, practical technology projects for people in the 2/3rds countries of the world. He's also written several books (most recently co-authoring the 16th edition of the Mobile Developer's Guide to the Galaxy and the Mobile Analytics Playbook), spoken at lots of conferences internationally, and enjoys practical activities including skiing and cycling, and clock repairs.
Gavin Edwards: As UX Director and Partner at Else, Gavin’s responsibilities see him involved in many things at Else, but you’re most likely to catch him finessing and detailing what he thinks is “Right, beyond right”.
Not shy of asking “Why?” or saying “But that makes no sense!”, Gavin’s role is in essentially understanding. As a senior UX professional, he works to understand what it is the business wants and how to balance that with user needs and
behaviours, a key aspect of UX is to turn the intangible (objectives, requirements, needs) into tangible (scamps, prototypes, designs) as soon as possible.
Gavin is a keen collaborator and is hugely passionate about the working relationships between UX, interaction design, technology and clients – all blended and balanced to bring about the perfect digital storm.
During his career Gavin has worked with Mazda, Avis, Yota, HMV, Universal Music, Orange and Virgin Atlantic across a range of digital products and services.
You’ll find him on the dance floor before most, he’s a self-confessed ‘dog man’, a prospective Come Dine With Me contestant and he’s not ginger, he’s metallic beige.
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