About us
# 🌱 The Realtor Google Growth Mastermind
## Stop Chasing Leads. Start Getting Found on Google! 🚀
When I started in real estate, they told me to cold call. They even called it “dialing for dollars.”
My response? I'd rather eat glass. 😂
I knew there had to be a better way to find clients than interrupting strangers at dinner or spending thousands of dollars on leads.
So I started doing something different.
I planted seeds all over the internet, with my name on them. 🌱
I built websites, wrote content, published blogs (back when blogs were BIG — but shhhhh, they're back!), and started learning SEO.
I experimented with keywords, websites, domain names, and different ways to get my business in front of people searching online.
Why? Because I couldn't afford to hire a marketing team. I was too broke to pay someone else, so I had to figure it out myself! 😂
And back then, there was no YouTube tutorial for everything. I learned by experimenting, testing ideas, and figuring things out as I went.
## 🤯 I Was Thinking Beyond My Own Backyard!
I started experimenting with location-specific domain names and ways to reach people searching in different cities.
My thinking was simple:
Why limit myself to people in my own backyard when I could find ways to reach potential customers elsewhere?
I tested different ideas, created multiple ways for people to discover my online presence, and started getting calls from out of state!
That's when I realized I was onto something.
## 😂 The Story That Made Me Say, “OH, I'M GOOD!”
I was only six months into real estate when a woman called me in a panic.
“OMG! I NEED to see this particular condo TODAY!”
Unfortunately, I wasn't available until the next day.
She hung up on me.
RUDE! 😂
Ten minutes later, she called back, practically begging me to help.
She explained that everywhere she looked, every real estate ad and website she clicked on seemed to have MY name on it!
FYI: I'd posted more than 100 ads in the area.
She felt like I was the only agent left to call! 🤣
Now THAT is what I call getting noticed!
Margarita, please. Salt on the rim. 🍹
That experience taught me something I'll never forget:
You don't always need a bigger advertising budget. Sometimes, you need to think differently about how people find you.
Today, I'm a Google Certified Marketing Specialist with 25+ years of hands-on marketing experience.
I'm not here to pretend SEO is magic or promise you overnight rankings. I'm here to share what I've learned, the strategies I use, and the creative ideas that can help businesses improve their online visibility.
And let's be honest: I'd rather build an online presence than spend $10,000 on Zillow leads!
SEO takes time, effort, creativity, and consistency. But useful content and organic visibility can help you depend less on buying every lead.
The internet is forever. And so are my posts. And yours! 😂
## 🌱 So, What Are We Going to Learn?
Welcome to The Realtor Google Growth Mastermind!
This is where we explore how to plant your own seeds online and give potential clients more opportunities to find you.
🔎 Google SEO & Rankings — Understand how websites compete for visibility in search results.
📍 Local SEO — Help potential customers discover your business when searching in your area.
🔑 Keyword Research — Find out what your potential customers are actually searching for.
✍️ Content Strategy — Learn how blogs, articles, neighborhood pages, and website content can attract visitors.
💻 Website Optimization — Explore page titles, images, content, and calls to action.
🚀 Lead Generation — Turn online visibility into opportunities to connect with potential clients.
This is about sharing ideas, learning together, experimenting, and building a stronger online presence — without relying entirely on paid leads.
No magic buttons. No cold-calling boot camp. Just creative marketing, practical strategies, and a little outside-the-box thinking!
## 🎒 What to Bring
- Your laptop
- A notepad and pen
- Business cards, if you have them
- Your website URL, if you have one
- Questions and an open mind!
You don't have to be an SEO expert. That's why we're here!
Let's stop chasing leads and start planting seeds. 🌱👑
And when those seeds start growing?
You know the drill. Margaritas. Salt on the rim. 🍹😂
Questions? Reach out!
Lauren Hershey
Google Certified Marketing Specialist | Real Estate SEO Strategist
📱 Cell: 708-539-9319
🔗 LinkedIn: https://www.linkedin.com/in/lauren-hershey/
📸 Instagram: @miami_florida_realtor
🌐 https://laurenhershey.com
🏙️ https://brickellapts.com
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