Close the Deal: Strategies for Winning More Design Clients-With Erika Ward

Winning clients isn’t about selling a look—it’s about building confidence. In this session, attendees will gain firsthand insight into Erika Ward’s proven approach to attracting and retaining design clients by centering deep client understanding, clear process communication, and empathy-driven trust. By learning how to invite clients to explore the idea while balancing their needs with professional design expertise, participants will walk away with practical strategies to create functional, timeless spaces—and a client experience that makes people feel heard and confident in their investment. These tools translate directly into stronger relationships, higher referral rates, and more sustainable design practices.