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(s)peakeasy courses (http://www.speakeasy.courses/) brings you (s)peakeasy marketing meetups in NYC, Boston, Chicago and San Francisco. Our online and IRL events feature presentations on full-funnel marketing topics with networking and also takeaways and homework assignments to ensure the attendee can apply what they've learned.
You should join if you would like to attend substantive events that follow a pedagogical philosophy of experiential learning that is at once fun, social and career-enhancing.
Important question: Do you have a content strategy or do you just have a content plan?
There a difference between having a content plan and a content strategy. Executing a plan that lacks a strategy can result in wasted time and money, lack of content tailored to high-converting audiences, and development of a valueless prospect pool.
Critical to an effective content strategy are properly developed Personas and Target Audiences.
In this online discussion we will explore:
1. What are Personas and Target Audience segments
2. How Personas are at the center of an effective content strategy
3. Development of Personas to improve lead capture and conversion
Interview with Guest Expert
Personas and Target Audience presentation
Discussion with attendees about their own Persona and Target Audience Development challenges and successes
Takeaways: All RSVP’s will receive...
*** Video archive and notes from the event
*** Personas and Target Audience Development assignment
*** Blueprint for development of a Personas and Target Audiences
This is the second workshop in a series of three Content Strategy Workshops:
Tuesday, Oct 15, 2pm EDT:
Content Strategy: Brand Story Development
Tuesday, Oct 22, 2pm EDT: Content Strategy:
Personas and Target Audience Development
Tuesday, Oct 29: Content Strategy: