Design for Conversion with Hotjar Analytics

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Web design is an iterative process. Laboring away in isolation, team meetings, and eventually client reviews ends in a launched website. Then the users have their way with your design.

Collecting aggregate data from actual users can reveal many necessary changes for a design, especially when conversion goals are on the line.

In this case study presentation, the Design (Andrew Blanchard (https://www.commercialprogression.com/user/andy-blanchard)) & Marketing (Shane Sevo (https://www.commercialprogression.com/user/shane)) team from Commercial Progression (http://www.commercialprogression.com) will present how the following data from Hotjar (http://www.hotjar.com) informs our iterative design approach.

• Site Analytics

• Heatmaps

• User Session Recordings

• Funnel Tracking

• Form Tracking

• User Feedback

From "Call to Action" optimization to a complete remapping of the user story, your next design revision should be well informed. Most of us have access to Google Analytics, but that is just the beginning of the options. Visual design presents unique challenges that ask for new tools.

How do you collect and interpret data for design revisions?

We welcome the conversation from our community!

We're happy to partner with the Refresh Detroit (https://www.meetup.com/refreshdetroit/) group for this event.

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