Central-St. Louis Region Event Agenda

Details
Join us April 22 in St. Louis for the Teradata User Group conference to learn more about the convergence of data science, cloud, Hadoop, discovery platforms, digital marketing, and data warehousing. This complimentary event is a great opportunity to exchange ideas and experiences, as well as build a network of Teradata resources. Upcoming Event:
April 22, 2014
Registration and Breakfast 7:00am - 8:20am
Meeting 8:20am - 4:30am
Networking Reception 4:30pm - 6:00pm
Location:
Hilton St. Louis Frontenac - Map to Hotel 1335 South Lindbergh Blvd
St. Louis, MO 63131
310-546-7511
AGENDA
Program Agenda: Track 1
April 22, 2014
8:20-8:30am Welcome
8:30-9:20am Teradata 15.0 - Reaching Outside of the Box
Teradata 15.0 continues our integration of the Unified Data Architecture by simplifying and expanding the usage of the SQL Table Operator for external data access capability. This means bi-directional access to Hadoop and Oracle, query pushdown to the source, as well as setting the stage for future connectivity. We also go 3D with geospatial extensions and venture into the “Internets of Things” with JSON data types. 9:30-10:20am Campaign Management
With the release of Customer Interaction Manager 7 , Teradata has again raised the Campaign Management bar. Enhancements to the Real-Time Interaction Manager (inbound marketing) module make it easier to leverage 3rd party tagging and interactional data-capture solutions to provide offer decisioning attributes and provide real-time push of these resulting offers to external web pages. Enhancements to the base CIM product bring landing page design mechanics to the CIM/DMC user interface, provide a new module for Predictive Analytics, provide new Visual Insight templates and add new “data anywhere” and native database support structures.
10:30-11:20am Sponsor Presentation
11:30-12:15pm Customer Roundtable Discussion
12:15-1:30pm Lunch & Networking
1:30-2:20pm Data-Driven Marketing
You’ve probably heard us talking about Data Driven Marketing. Our Teradata Applications CMO has written a book on Data Driven Marketing. The 2013 Direct Marketers Association conference was named “THE conference for Data Driven Marketing”. So, there’s a buzz about Data Driven Marketing. Guess what? There are still heaps of folks that don’t fully understand what Data Driven Marketing is all about. In this presentation, you will not only learn what Teradata offers for Data Driven Marketing but also learn what else you’ll need to consider to deliver on the comprehensive vision of DDM.
2:30-3:20pm A Data Centric Approach to Simplifying your Finance Architecture
Today’s CFOs face a constant onslaught of cost pressures, regulatory changes and ever-changing market dynamics. Many are saddled with unwieldy, expensive financial information architectures consuming the precious resources needed to meet new analytical and reporting requirements. This session will present multiple customer examples of companies who have taken a data-centric approach to simplifying their finance architectures and the benefits they are receiving.
3:30-4:20pm Teradata Unity Powers the UDA Teradata Unity is a complete portfolio of integrated products that enables companies to orchestrate a multi-system Teradata environment, including newly added support for Aster and Hadoop. Unity Director, Unity Loader, Unity Data Mover, and Unity Ecosystem Manager will be covered. Learn how these products can help you efficiently load data into multiple systems, route queries between systems to load balance and maximize utilization. Teradata Unity will help ensure that your data is in the right place at the right time, and provide a unified view of your Teradata UDA.
4:20-4:30pm Wrap-up
4:30-6:00pm Networking
Program Agenda: Track 2
April 22, 2014
8:20-8:30am Welcome
8:30-9:20am How to Become a Data Scientist
No profession is getting more attention these days than that of the “data scientist.” Data scientists have made the covers of business magazines and are practically rock stars at online companies such as Google, Facebook, and LinkedIn.
Attend this session to hear about the story behind the buzz, the rise of the analytics culture, and how the role of the data scientist fits into that picture. You’ll learn how the advent of big data influences what the data scientist does and what the success factors are.
Key topics covered in this session are:
- What is data science and discovery?
- To be successful at data science, what are the skills, tools and org structure needed?
- 3 things you can start doing to master data science and discovery.
9:30-10:20am UDA Experiences
Who has adopted UDA? Why? How hard was it? What value are Teradata customers seeing? These questions and more, ranging from strategies for big data, to the best use cases and customer examples, to typical impediments and how to overcome them, will be covered.
10:30-11:20am Sponsor Presentation
11:30-12:15pm Customer Roundtable Discussion
12:15-1:30pm Lunch & Networking
1:30-2:20pm Becoming a Data-Driven Business with Data Discovery: Aster 6.0
Big Data’s 3 Vs are incomplete without a fourth V – Value, which occurs when data across time, channels, geographies, sensors, and other data types are intelligently analyzed to discover insights that materially impact business. A Discovery Platform empowers you to create this value efficiently as it is designed for the unique characteristics of the discovery process and brings the science of data to everyone - business users, analysts and data scientists.
2:30-3:20pm Go Big with Data Platforms: Hadoop and Teradata 1700
This session demystifies big data platforms and cuts through the hype to explain how Teradata views data platforms (Hadoop and Teradata 1700), how they fit in the UDA, what kinds of workloads customers are putting on Hadoop and the Teradata 1700, and describes the economics and best practice recommendations based on Teradata and Hortonworks field experience.
3:30-4:20pm To Cloud or Not to Cloud? That is the Question!
CIOs consistently state cloud is a top three technology priority. But confronted with myriad choices in providers, capabilities, and service options how does one choose the best fit? Or is cloud the right answer, especially for analytics? This session will discuss “analytics in the cloud” considerations including performance, security, scalability and more to help you determine the best path to deployment success.
4:20-4:30pm Wrap-up
4:30-6:00pm Networking Reception

Central-St. Louis Region Event Agenda