Blending & Visualizing Marketing Data: How To Tell A Holistic Story

This event is originated by the STL Machine Learning & Data Science Meetup group, but since we run STL Marketers and were asked to speak so we are posting it here as well.

We encourage you to join and RSVP in their Meetup so they can have a proper headcount.

Event Link: https://www.meetup.com/St-Louis-Machine-Learning/events/256794057/

DESCRIPTION:

Alex Cruz, CEO of PenPath, will explain why marketers struggle when making sense of all their data. With dashboards spread across so many tools, it’s challenging to keep up. How do you tell a complete story or decide which metrics matter? How do you make the right decisions in real-time? Learn how it's now possible to connect and visualize all your most essential marketing metrics by using powerful tools like Tableau and Google Tag Manager.

Agenda:
6:00 - Networking and Snacks
6:30 - Announcements
6:35 - Presentation
7:40 - Q&A
8:00 - Adjourn