Startup Grind Stockholm

In a world where climate information is abundant but effective climate action remains insufficient, the ability to communicate and catalyze change has never been more vital.

Welcome to our exclusive fireside chat with Frida Berry Eklund, a pioneering climate communications expert with over two decades of experience in PR, strategic communications, and campaigns. As the co-founder of Klimatkollen (Climate Checker), Frida has revolutionized climate transparency by making local transition data and company emissions accessible to citizens through AI-powered solutions. Her work with Our Kids' Climate has connected more than 60 parent groups worldwide, mobilizing families as a powerful force for climate action. As a Climate Reality Leader and EU Climate Pact Ambassador, Frida brings unique insights into how strategic communication can bridge information gaps and inspire tangible climate action.

In this fireside chat, we'll discuss:

Translating climate data into narratives that resonate and motivate different stakeholders
How brands can communicate authentically about climate initiatives without greenwashing
The power of intergenerational perspectives in driving climate innovation and investment
Building climate communication strategies that balance urgency with hope and action
How technology and AI can increase transparency and accelerate climate transitions
Engaging consumers as active participants in climate solutions rather than passive audiences
Measuring the impact of climate communications

Whether you're a founder developing climate solutions, an investor evaluating sustainability claims, a corporate leader navigating climate communications, or an impact organization seeking to amplify your environmental message, this conversation will provide valuable insights on how effective communication can transform climate concern into meaningful action.

The discussion will be moderated by Naimul Abd – Regional Director Nordics at Startup Grind, CEO at Connect East, CEO at SweBAN, Nordic Head for Founder Institute, Nutty Ventures, and Founders Live, and Founder of Brim – Brands for Impact.

👉 Register now to discover how strategic climate communication can become your most powerful tool for driving meaningful environmental impact.

Agenda

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Speaker

Frida Berry Eklund - Klimatkollen (Co-founder)

I'm a freelance climate communications expert and author, dedicated to accelerating the climate transition, with over two decades of experience in PR, strategic communications and campaigns.
I’ve co-founded Swedish climate data and AI project, Klimatkollen (Climate Checker), making information about the local climate transition and company emissions available for citizens. In 2015 I co-…

Hosted By

Naimul Abd, Regional Director Nordics Startup Grind

Naimul Abd is a leading Nordic Ecosystem Builder and coaches more than 500 entrepreneurs per year. A finalist in Nordic Startup Awards 2023, he is Regional Director Nordics for global startup ecosystems including Founder Institute, Startup Grind, and Founders Live. He has headed several EU funded acceleration programs, transformed advisory services, events, and partnerships at a government funded social impact organization, and moderated leading startup events like Stockholm Entrepreneurs Day, Nordic Startup Festival, and Nordic Pitch Battle. Naimul is also a serial entrepreneur and an angel investor with a portfolio of impact startups. He has previously worked in the corporate sector as a strategic marketing & insights consultant for more than 20 multinational brands including Nestlé, Coca Cola, Honda, Tetra Pak. He has also tripled the topline of a fashion retailer as their marketing head and held leadership positions at advertising and research agencies. Naimul holds M.Sc. in Marketing and M.Sc. in Entrepreneurship from Sweden and, in his free time, he makes music and loves to write. His favorite quote? “The best way to predict the future is to create it,” by Peter Drucker.

Vera Ulitenko, Community Lead

I help startups and established companies define their unique identity and effectively communicate their value to customers.

Currently, as a Product Marketer at Yepstr, I enhance product adoption and customer experiences through data-driven communication.

I have successfully developed go-to-market strategies and managed product launch campaigns for 10+ ventures in Russia and Sweden.

My diverse background encompasses expertise in brand and communication strategy, go-to-market strategy, marketing automation, creative storytelling, and communication project management. I thrive on bringing creativity, strategy and structure to every project I tackle.

Christina Egerström, Community Lead

Peggie K. Ovesen, Partnerships Lead

I’m passionate about the startup journey and driven to build solutions that are good for both people and the planet. With a background in tech and business, I’ve led product development in deeptech startups across fashion, fitness, and entertainment.

My experience spans from marketing and sales at the multinational brand Nestlé to launching MVPs for early-stage startups — giving me a well-rounded perspective on building purposeful, scalable solutions.

I believe in the power of collaboration and in creating products where innovation and impact grow through shared purpose.

Outside of work, I’m a wine enthusiast , enjoys playing tennis, meditation, hiking, and weightlifting. I am always embracing new challenges that fuel personal and professional growth. Message to all- “alone we go fast, but together we go far.”

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Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 600 cities and 125+ countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit StartupGrind.com or follow us on twitter @StartupGrind.

Complete your event RSVP here: https://www.startupgrind.com/events/details/startup-grind-stockholm-presents-from-awareness-to-action-power-of-climate-communication-wfrida-berry-eklund/.