In a world where business innovation and social impact are increasingly intertwined, some of the most compelling entrepreneurial stories begin with a simple question: "Why does this inequality exist, and what can we do about it?"
Welcome to our exclusive fireside chat with Clara Lidman, the dynamic co-founder of RedLocker who have revolutionized how workplaces, schools, and public spaces approach menstrual equity. What began as a school project has evolved into the Nordic region's leading provider of free menstrual products, building a global movement supported by thousands. Their vision of menstrual products as a natural part of toilet environments—like toilet paper or soap—is reshaping societal norms while creating significant business opportunities.
In this fireside chat, we'll discuss:
Transforming a social justice mission into a scalable business model with global impact
How purpose-driven businesses can catalyze cultural shifts and policy changes
Building community and leveraging collective action to drive business growth
Strategies for approaching traditional institutions with innovative solutions
Navigating entrepreneurship as young female founders in a stigmatized space
Their journey from school project to Forbes 30 Under 30 recognition
The economics of period equity—and why it makes business sense
Whether you're a founder looking to build a purpose-driven venture, an investor interested in businesses that drive systemic change, a corporate leader considering workplace equity initiatives, or an entrepreneur passionate about turning stigmatized topics into normalized solutions, this conversation will provide valuable insights into building businesses that transform both markets and society.
The discussion will be moderated by Naimul Abd – Regional Director Nordics at Startup Grind, CEO at Connect East, CEO at SweBAN, Nordic Head for Founder Institute, Nutty Ventures, and Founders Live, and Founder of Brim – Brands for Impact.
👉 Register now to learn how these remarkable founders are building the equal society of tomorrow by addressing a basic human need that has been overlooked for generations—and how their approach to business with purpose offers lessons for entrepreneurs across sectors.
Agenda
---
Speaker
Clara Lidman - RedLocker (Co-Founder & COO)
Co-founder of RedLocker - The Nordic region's leading company for free menstrual products for workplaces, schools and other public toilets.
RedLocker works to create the equal society tomorrow by helping business and schools to offer free period products. We believe in the force of working together to create change and together with our community we are building a future were people see…
Hosted By
Naimul Abd, Regional Director Nordics Startup Grind
Naimul Abd is a leading Nordic Ecosystem Builder and coaches more than 500 entrepreneurs per year. A finalist in Nordic Startup Awards 2023, he is Regional Director Nordics for global startup ecosystems including Founder Institute, Startup Grind, and Founders Live. He has headed several EU funded acceleration programs, transformed advisory services, events, and partnerships at a government funded social impact organization, and moderated leading startup events like Stockholm Entrepreneurs Day, Nordic Startup Festival, and Nordic Pitch Battle. Naimul is also a serial entrepreneur and an angel investor with a portfolio of impact startups. He has previously worked in the corporate sector as a strategic marketing & insights consultant for more than 20 multinational brands including Nestlé, Coca Cola, Honda, Tetra Pak. He has also tripled the topline of a fashion retailer as their marketing head and held leadership positions at advertising and research agencies. Naimul holds M.Sc. in Marketing and M.Sc. in Entrepreneurship from Sweden and, in his free time, he makes music and loves to write. His favorite quote? “The best way to predict the future is to create it,” by Peter Drucker.
Vera Ulitenko, Community Lead
I help startups and established companies define their unique identity and effectively communicate their value to customers.
Currently, as a Product Marketer at Yepstr, I enhance product adoption and customer experiences through data-driven communication.
I have successfully developed go-to-market strategies and managed product launch campaigns for 10+ ventures in Russia and Sweden.
My diverse background encompasses expertise in brand and communication strategy, go-to-market strategy, marketing automation, creative storytelling, and communication project management. I thrive on bringing creativity, strategy and structure to every project I tackle.
Christina Egerström, Community Lead
Peggie K. Ovesen, Partnerships Lead
I’m passionate about the startup journey and driven to build solutions that are good for both people and the planet. With a background in tech and business, I’ve led product development in deeptech startups across fashion, fitness, and entertainment.
My experience spans from marketing and sales at the multinational brand Nestlé to launching MVPs for early-stage startups — giving me a well-rounded perspective on building purposeful, scalable solutions.
I believe in the power of collaboration and in creating products where innovation and impact grow through shared purpose.
Outside of work, I’m a wine enthusiast , enjoys playing tennis, meditation, hiking, and weightlifting. I am always embracing new challenges that fuel personal and professional growth. Message to all- “alone we go fast, but together we go far.”
---
Global Partner
Google Cloud (https://cloud.google.com/resources/content/future-of-ai-report?utm_source=events-with-google&utm_medium=et&utm_campaign=FY25-Q1-NORTHAM-SMB31054-website-dl-AIThoughtLeader-52420&utm_content=startup-grind&utm_term=-&hl=en)
Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 600 cities and 125+ countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit StartupGrind.com or follow us on twitter @StartupGrind.
Complete your event RSVP here: https://www.startupgrind.com/events/details/startup-grind-stockholm-presents-building-global-movements-for-worthy-causes-w-clara-lidman/.
Startup Sweden - TillväxtverketStartup-Sweden - boot camp for Sweden's most promising digitala startups
EQT VenturesEQT Ventures is founded by Hjalmar Winbladh, Kees Koolen and Lars Jörnow
FöretagarnaThe Swedish Federation of Business Owners represent 70000 entrepreneurs
