From Breakthrough to Headline - PR Essentials for Startups

Your startup may be solving real problems, but if no one hears about it, investors won’t see the value. Too many founders lose momentum because their story is invisible outside their network.

The solution? Strategic PR that translates your clinical breakthroughs, product launches, partnerships, or traction milestones into credible stories that journalists cover, investors trust, and customers believe in.

In this live workshop, you’ll learn how to:

• Find your story: uncover the proof points that make investors lean in.

• Test newsworthiness: a simple framework to know what’s worth pitching.

• Pitch like a pro: how to reach journalists and actually get replies.

• Use AI for PR: safely scale ideas, draft pitches, and sharpen messaging.

Who it’s for: startup founders and comms leads with a special focus on healthtech, biotech, and life sciences, but open to any sector where credibility drives growth.